Sponsor (1956)

Page scan 000244 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
000244
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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FILM BASICS 1 What's the dollar sales volume of the tv film distribution business? Estimated dollar sales of syndicated and feature film The tv film business has made tremendous strides during past eight years, is expected to continue growing as fast as tv itself. Dollar estimates through 1956 are sponsor's, based on consensus of industry leaders. The 1960 estimate is from CBS Film Sales, is based on projection of all tv ad expenditures. 1955 1956 1948 $1,500,000 m( $80,000,000 $100,000,000 1960— $260,000,000 2. r How much film product is available for television? n Total No. episodes syndicated film 20,000 Total No. feature films 8,000 No, syndicated series by length .5 & 10 milt.: 47 '/4-hour: 173 '/2-hour: 215 hour: 12 SOURCE: DATA ON SYNDICATED EPISODES AND SERIES FROM ABC FILM SYNDICATION. SRDS. FEATURE FILM FIGURE IS SPONSOR'S ESTIMATE. L 142 FALL FACTS BASICS