Sponsor (1956)

Page scan 000250 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
000250
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

FILM BASICS 6. How many stations use syndicated film? Figures at right, taken from SPONSOR'S L955 and J 956 "Buyers' Guide," show percent and number of respondents using syndicated film. Percentage decrease max lie due to greater number of respondents since station growth was not as great as increase in number of respondents from 1955 to 1956. 1955 Total Respond — 381 No. Sfns. Respond. '. Sfns. Respond. 312 I 82', 1956 Total Respond— 495 No Sfns. Respond. •. Sfns. Respond. 377 76 7 ■ How many stations use feature film? L 8 Figures at right taken from sponsor's 1955 and 1956 "Buyers' Guide," show percent and number of respondents using feature film. The percentage decrease here may be due to exhausted rerun potential but new feature film packages that have been recently introduced will probably increase their usage. 1955 Total Respond. — 381 No. Sfns. R.spond. *. Sfns. R: spond. 361 95 , 1956 Total Respond. — 495 No. Sf rs. Respond. °o St'ns. Respond. 405 82' ■ Is there room for more syndicated film on air? \ interpreted by NBC Film Division, which prepared data at right, there is room for s) ndicated film during 10-1 1 p.m. slots outside Eastei ii time /one. Web shows are not commonly run in thi~ slot outside ot Eastern /one. Low ratings in right hand list of market-, sa) NBC, reflects use of many local shows, and i not due to use of syndicated film programing. AVERAGE 10:00-11:00 p.m. SUN.-SAT. RATINGS EASTERN TIME ZONE Atlanta 16.9 Baltimore 17.8 Boston 23.6 C incinnati 18.0 Cleveland 18.9 15.9 l)a\ ton 22.3 Detroit 12.0 \ eu ) orfi 7.8 Philadelphia 11. 1 \\ ashington 12.5 Source: ARB, Dec. '55 CENTRAL. MOUNTAIN, AND PACIFIC TIME ZONES Chicago 10. 1 1 os tnnclc.s 6.0 Minn.-St. Paid 8.6 Mobile 9.9 San Francisco 11.7 Seattle'Tacoma 9.1 Springfield, Mo. .. 13.5 Tucson 15.9 "Average ratings are unusuall/ low in New York and Los Angeles because the audience is split between seven stations. 148 FALL FACTS BASICS