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9
. How many hours a week do stations devote to local film programs?
Local film programs by type of sponsorship
IN MARKET IN MARKET IN MARKET IN MARKET IN MARKET ALL STATION GROUP 1 GROUP 2 GROUP 3 GROUP 4 GROUP 5 AVERAGE
TOTAL NETWORK HOURS . .
31 :48
53:36
64:48
53:06
59:48
54:54
TOTAL LOCAL HOURS
47:12
46:48
45:12
57:48
65:18 .
49:48
LOCAL LIVE HOURS
14:36
14:42
16:00
21 :00
23:18
17:00
Local film hours
32:16
32:06
29:12
36:48
42:00
32:48
TOTAL OPERATING HOURS .
78:20
100:24
110:00
110:54
125:06
104:02
Data above is from NARTB's 1956 Film Manual, is based on replies from 118 member tv stations operating prior to 1 May 1955. Week covered is that of 6-12 June 1955. Station data is broken down according to number of tv families covered by station: Group 1 — up to 99,999 families; Group 2—100.000 to 249.999; Group 3—250,000
to 499,999; Group 4—500,000 to 999,999; Group 5 — 1,000,000 and over. In chart above, live and film hours are a breakdown of local hours. Film covers syndicated and feature film, free film and film shot by the station's personnel The five NARTB charts in this section are part of a series of 20 on film program hours, costs.
10
r
. To what extent is local film programing sponsored today?
Local Film Programs by Type of Sporsorship
IN MARKET GROUP 1
IN MARKET GROUP 2
IN MARKET GROUP 3
IN MARKET GROUP 4
IN MARKET GROUP 5
ALL STATION AVERAGE
Full sponsorship
. . . . 25%
28%
33%
25%
30%
29%
Participating
36
31
35
57
60
40
Sustaining
39
41
32
18
10
31
Total
100
100
100
100
100
100
SOURCE: NARTB. 1956 FILM MANUAL. FOR
EXPLANATION
OF GROUPS.
SEE QUESTION
9.
JULY 1956
J
149