Sponsor (1956)

SPONSOR INDEX (Continued) Marketing The jargon of marketing I say marketing is malarkey You're living in the pa^t, Mr. "X' Mattresses John \Y. Hubbell, Simmons Co., profile _ Bedtime stories pinpoint mattress market 23 Jan. p. 42 6 Feb. p. 34 20 Feb. p. 36 9 Jan. p. 23 15 Mar. p. 30 Miscellaneous Products and Services Would you let your radio announcer go this far? 9 Jan. p. 34 Spot radio gives Mosler ri^ht combination 23 Jan. p. 32 Norman C. Owen, CBS-Columbia, profile 23 Jan. p. 20 You don't need ratings to get results 6 Feb. p. 36 RK.0 hails "Conqueror" 20 Feb. p. 34 Tv, radio do good news job for Western Union — 20 Feb. p. 38 Olof V. Anderson, Anson, profile ._. __ 20 Feb. p. 22 How to sell an eye product by ear _ 5 Mar. p. 34 How to give 'em itchy fingers for a phone book 19 Mar. p. 40 Can you afford net tv on a $450,000 budget 19 Mar. p. 42 Does your company sell ideas as well as UAW? — 2 Apr. p. 32 John T. Coldren, Dixie Cup, profile 2 Apr. p. 18 Mickey and the burp gun — _ 2 Apr. p. 38 How Ban rose to no. 3 deodorant in one year 16 Apr. p. 40 Theodore H. Mittendorf, Hudson Pulp and Paper, profile 16 Apr. p. 28 Beating that "once-in-a-blue-moon" buying habit 30 Apr. p. 38 George Laboda, Colgate-Palmolive, profile 14 May p. 17 How Du Pont put spot tv to the test 28 May p. 38 Can radio sell atmosphere.'' 28 May p. 42 Andrew B. Shea, Panagra, profile 28 May p. 24 Rx for Proctor: large doses of spot tv 11 June p. 32 Where Pepsodent went with radio 25 June p. 25 This commercial is spectacular, too 25 June p. 28 Radio rolls out welcome mat for Tilo 25 June p. 30 Building publicity into a drama script __. 25 June p. 32 Retail Must a retailer stick to saturation radio?.... 23 Jan. p. 38 What would you advise sponsors whose products you sell in your store?: Forum ..... 23 Jan. p. 110 How can air media and dept. stores better work together? : Forum 6 Feb. p. 48 .Slimmer Selling Section: 1956 Tv finally did it : No more hiatus Are you up-to-date on summer radio? .. Remember the 13-week snooze? Answers to six basic summer questions Television Are your products color blind? What's with the tv set count? A good tv play must pass this test What does an advertiser do when the top tv station in a market?: What is the potential of closed advertising meetings? : Forum . 5 Mar. p. 40 5 Mar. p. 42 5 Mar. p. 44 5 Mar. p. 45 he can't Forum _ circuit tv clear for Can FCC end seller's market in tv? 10 agencies that buy most nighttime tv _ They're rebuilding network tv Spot tv clients spent over S100 million How admen feel about net show control Let's get a new tv award system. Spot tv lineup changes, part I .... How film distributors would change net tv More changes dot fall tv schedules, part II Biggest tv presentation yet Last call for fall, part III Where do tv copywriters come from?: Forum 23 Jan. P 34 20 Feb. p. 40 5 Mar. P 36 5 Mar. P 94 19 Mar. P 64 2 Apr. P 25 2 Apr. P 30 14 May P 27 14 May P. 38 28 May P. 32 28 May P 36 28 May P 40 11 June P 30 11 June P 44 11 June P 46 25 June P 34 25 June P. 50 Programing Is the half-hour tv show passe?: Foreman Will these 19 program trends change buying? Imagination should top d.j. hit parade: Csida Will net program control end show packagers?: Three-city programing report: 1. Hollywood: You can crack the dam .'. New York: How shows are born 3. London: U.S. adman reports on British television Should radio stations pay as they play?: Csida... Blueprint for radio's future How videotape will revolutionize programing Those vital first few minutes Research High tv ratings can be a worry, too: Foreman .._ more to radio and tv research h iih the t\ Bel count? 1 1 1 ; i \ • limitations but . . .: Foreman Released for hist time: Spot tv $ figures Wli.it i your answer to those who contend ratinaccurate?: Forum all-industry tv Bel counl idio ratings are obsolete 9 Jan. 23 Jan. 23 Jan. Pp. P ll! HI 25 6 Feb. P 17 6 Feb. 6 Feb. p. P 26 6 Feb. 5 Mar. 16 Apr. 30 Apr. 30 Apr. pp. !>• I' 31 24 II .in in 23 Jan. p. ll u V, 1,. p 38 20 Feb. p. Ki 19 Mar. P ,". 16 Apr. p. 16 \|n. I' 58 10 \m. ll 27 25 June I' ;:r. Television Film Diary of a tv commercial Glossary of film production terms _ . Tv film shows recently made available for syndication .... ... Film's $100 million year Film Section: 1956 Things you must know to buy syndicated film 14 questions admen ask before buying _ What admen want from film syndicators 4 multi-market film case histories Film facts and figures sponsorTele-Pulse ratings of top spot film shows < \ idpixers are undaunted by Hollywood film flood How do you view the effect on tv of the increased availability of features film?: Forum, part I C&C potential: Spot time control worth millions: I low do you view the i -lied .hi tv of the increased availability of feature film?: Forum, part II How lilm distributor would change net tv How do yoi. view the effect on tv of the increased availability of feature film?: Forum, part III 9 Jan. 9 Jan. 9 Jan. 14 May 11 June 23 Jan. 23 Jan. 23 Jan. 23 Jan. 23 Jan. 23 Jan. 23 Jan. 6 Feb. 20 Feb. 5 Mar. 19 Mar. 2 Apr. 30 Apr. 28 May 25 June 2 Apr. 36 38 68 48 48 29 44 44 p. 46 p. 51 p. 52 p. 56 p. 47 p. 46 p. 90 ,.. 48 p. 66 p. 78 p. 44 p. 44 p. 20 14 May p. 58 28 May p. 26 28 May p. 50 11 June p. 30 11 June p. 66 60 SPONSOR