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Nighttime covers AUGUST 1956
TV COMPARAGRAPH OF NETWORK PROGRAMS
Nighttime
SUNDAY
TUESDAY
r Th.ll 111 In.
I & H olden 123.000
ilol-Mran
F
H3.noo
> $64,000 1 tiling*
h* 115,000 • My Meet DltOB-Bnd
»n» Curtli
a IH.000
ItfJ* IfM'l
THURSDAY
FRI DAY
AUGUST 1956
I SATU RDAY
D Edwardi N*«
Thii li Show II Iil«hr>r Speels
hunt i
5 win In 3
Sneak Pn«|M PAG Coma ton
Dltneyland
7-30-«:Sfl
BFSO °ri
Dltnoyland
eOUV.1l
ssce •it i
Donahue A Cm '
»tl e.vplatia
lions io 1
-iWf
Inn only, do no
-j nimmli«li>n)
-*>t*nn Daylight Tiro*.
IBI in addition I.
mow; Ch. Chic
1. rAtl ...ll
nouwad 7SNY that* memlnn
Md Marling Maw,
new M-F 7-8
help you une thtm chart
ll lilted
,,™Ur»rrV»d"on**7o lUftOBt, orlgl-'
DUtltlPkUOD I
13 BOO W 157 M
Sponsor m listed alphabetically with agency and time on air
A. C. Spark Plug. Brother: NBC, lit TU 1030-11 Am*™. Maury. La* * Manhall: CBS. alt Tu
Am*r ChUI*. D-F-Si NBC. partlc 8-9 pm; ABC.
panic Sat 1 pm
Anar. Dairy Aim.. L'.mM.Hi Miinun ARC. alt W 7:30830 dcd ; Th 7-7.30 pen . Ted Balct
M-F
I 15-30 pm; Tli 10:30-10:43 am; Gey*r A BFDS: ABC, W T :30
ii. IVInO tor i.-.i.T»nll» In U am BUT
Hirctiu* ■lurlblDI
ala of flui
i oio nn
illty th*
part of NBC TT
. Salary Ruor. Mi£: CBS. Sat 3 5 I
: ... pm; ABC, *li v\ • ■ » " i->«. Mir. *u
An Par,* Budhjnm: ABC, TAW S-3:1S pm Armour & Co.. T»n>.m I. I. 1T?B NBC. Sat
Anwatrwa*. BBDO NBC. ill 1 10-10:10 pm
Aw*. Cwmiiinn NBC. Su S 9 [im. oo-tp'lhip KAK NBC. Sun S3 30 pm than* N W. A-rnt: CBS Sun 1.8 30 pbj It, Ludcln: CBS. Tu 10:15-10:30 am:
Ataj si CBS, T 3-3:50 pm: alt
Bulova. lltE CBS.
Cimpbill Sou*, limn, 10 pm Cns. s.m
i:«
pmc, Su
. DBS Si S
n a i i i ■
Ml. Ill I ■' II ■ "'ABC. Tli B.16
Carnatlon, Bwm Matey: CBS alt
ABC. T 5 iS-6; CBS alt Tu CBS-Hytren. Bennett A Northr.jp
ChtyroUt. C»nipb»lMnald: ABC
Mir. T\, ii, ; ',ii f, [,.,,, i;,
ChryiUf. A*er McE' CBS, Th
Col g*tePalm
Continent*! Siting.
1-9:30 pfflj F 7
. SA 10-1030 a r CBS. T 11:15ler: NBC. w 8
Derby Fdt.. 0*8*1* M*ti DuPurt. BB
LuiU-Ipi NDC partlc
i ., : ABC. a
IcCann -Krlckjon: ABC.
***• " ■' ' D Edwardi Htwt
• unn U-> «•.. IU*t
luit NT L
» Conference C. L. rMHIer
Fath.r Kiwt,
Beit
Hpoti Pap.r
Sgt. Prttton trl 'tie YukM fjiiiker OaU
Chryilar Corp M*C-E 165.0(rn
11 I.
iw r
Star Unit*
Brtllo MI,
IdNY ]
P&G: rell & Creit
1 $25,000
rse.
13800 t* 35750
'. BBDO NF : ABC. Sat S •O: ABC. Tu 1
Uii.n i lis ■
Ford. JWT NBC,
Sat 10-10:30 t
pai KAE: ar
BBDO CBS n; ABC. Tu 7 NBC. i
3D10 pm: Mte"s.i'rl i
.•us" .
Food*. YAft/ B'ftB:"cBS,
Mir
Sat 1
10:4
i A Jatiman. TAB
Kellogg, Th 1
Klaanai.
NBC.
AB Nlif, alt : CBS, Tu A T
: NBC, Th 10-11 pm N»C. Th I
t
lehn Daly N*wi 83NY I
137Hj BBDO
P**pl*'« Chtli*
CJlOTTOlot
VAR
Campbdl B>
Ewald 120.S00
DeJIsr • Satond Th*
Wine Eity
welt. A Qallw NY
E»ty
123NY F 90NT
IWT $40,000 DFS
If* Polka Tim
hi ]
i'tbil A i.
Burned
Lar*r Brom: RBHy L
10-11 pm —
No oatwork ■*aW
Twliht
lltoya Alios) 11:30 pm-1 am NY m-f L
"WBOO la 15750
■™S
Corton-Rofafrti: A
CBS, alt ABft W
Dly.. Ford, KAFJ: CBS Bun -ih.. H .1. ABC, W 715
Inlng. IIBDO ABC. T 5 5 |
'*yld' Wlna. '\VAO: ABC. F* > Chem.. NLAB ABC, alt 1
Salt. Nl^iB: ABC Df Omaha. Bomral
alt F 5-5' A Jacob! :
■cult. kfeS: ABC
F 7:30-8
YAR
lilcl* Co
Truth ar Sl"*
'""dlu" Kidn'* "iss.'ouo
L,-nn«n V Nawtll firaad 01* Oor» Nv *
Uy l nalttrnPurina
VV rtc co-op
llf* ol Rllay 1 2011* if
>.Mt 330.300
Beit In Myilery PiUSIaII 4jSSCB
Ton* 1
TathamLaird
SgarU
•^a*> ■ ■ [
\'.S\ LAF
Tw* lar 7JM
M.-.,
Bulora HC-E alt wk|
W*lk P Lorlll*r<l 0 ISINT
y£L,
1 5 4. 000
A Item, 30 ,-m-l am
4 aj 1
l-mln partle: imo A talent
13800 lo$5750
NY
Pat Milk, GlTdntr: NBC, alt Sat I CBS, alt Tu 9:30-10 Dm
Pharmactuileal*. In*., Klctter: ABC
WAB A FCB
P.tol
Ara
%u.
« FCAI
•24.70
Eneom Theatre
fcab""
M I' IS 15-1 MB . ' ItDPUn I
■ A h ■■!". CBS, Son
*f lO-w'Sb pm: M V''"*
Roynold*. >-'■. CBS. Th
. ... a BoraUtli abc.
Inger Sawing. VAI[ CUH •
! Wilt 10 V
; HBO, MATh
Speldfl. NCK: NBC. Sat 730 8 pm
Sttley Mlg , It.vlt CBS. alt M 10:1630 a
Standard Br.nd., JUL. Mir Ta r I. I i.r,
ciih \i ]■: \-; v. pm. M in :i '■ in.
Stat* Farm Inc., MAIS NBC. P 10(10-11 pi
Starling Drug, H I" S Mir |. :i in In
Sunbeam, I'rrrln I'm. Mil' ill Mel 8-0 pm Swift, M, I Mil M .: |", lis F 10 10 1
Time, t'ftl,, YAE: Mil', lit W I ID -1 : DBA
■ It F 10 ■ ■'"
T*nl Co. Nnrll. Telhm.ii-ljlr.l I'BS all M » .'10
l,,vi; Mil", ill *« H> i" I I
.. mi -s IRC T J !■■ ft:30 pm erald CBS. Tu II 11:18 pm; alt
SPONSOR
GOES
WEEKLY
27 OCTOBER WITH A FOUR-POINT EDITORIAL PROMISE
1, essential reading
2, useful reading
3, fast reading
4, easy reading
A complete weekly wrap-up
in depth for very busy executives.
aDat« for fir., weekly i«ue changed from 2 November.