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he service with the most subscribers" LARGEST SAMPLING OUTSIDE U. S. CENSUS
TV COMPARAGRAPH OF NETWORK PROGRAMS
DAY
MONDAY
TUESDAY
FREE-Write for July courtesy copy of the current $300 report
SO YOU CAN SEE FOR YOURSELF THE TREMENDOUS VALUE OF U.S. PULSE TV
1,800,000 DIFFERENT FAMILIES INTERVIEWED, 1956
Of unparalleled statistic nl accuracy, Pulse In-home personal interviewing provides tin TV-Radio industry's largest and most scientific sampling, i \« cnlcil iii si/c nnly by U.S. Census.
Pulse operates in 150 mnrkels must to coast. Local staffs CBrefull) supervised give you the true picture of your programming effectiveness in the individual market, Mao multi-market TV film performance.
I'\i'i\ Miih iiiti'ivirw i» (lurked directly l>y Pulse headquarters. Three attempts are made against "Not-At-IIomes," characteristic of the costliest tailormade surveys.
Honored by the Arnericnn Marketing Association for developing the correct way to measure out-of-honie listening, too, since 1941 Pulse has built a methodology so reliable thai more than 170 blue-chip firms employ Pulse personnel for special projects. Sole source for accurate audience composition!
Modes! monthly COSt enables hundreds of subset ihers to use Pulse on. a continuous basis, without any contract commitment!
Examine at your leisure the current national report. Sent to you FREE. No follow-up harassment' A request on your letterhead will bring you your courtesy copy of US Pulse TV. Obey that impulse . . . write Pulse right now!
This month throughout the U.S., 750,000 homes are being interviewed tor next month's "US. Pulse TV"
AND URBAN COVERAGE
PULSE, Inc., 15 West 46th St., New York 36 Telephone: Judson 6-3316
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AUGUST 1956
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