Sponsor (1956)

Advertising in the two agencies is coordinated by Donald Keenan at the headquarters operation in Clifton. Keenan. who is 27 years old, has been with Ritchie almost two years. He worked in the advertising and marketing field after graduation from Pace College in New York City, which specializes in advertising, marketing and accounting. * * * SPONSOR ASKS (Continued from page 65) If the production staffs could make themselves thoroughly familiar with what our machines can and cannot do, another time-consuming element could be eliminated. Then, there is the example of the client who specified the sound of Santa's reindeer landing on a rooftop, only to show dismay that such a sound had yet to be recorded. If he had notified us sufficiently in advance, we would have had the proper blendings of sound ready for him prior to his session. We make these comments lovingly, affectionately; for we appreciate the problems of the advertising industry here at Olmsted and try to accilmate our way of operating to fill every need. John F. Gilbert President SRT, New York WE FAVOR CLOSED CIRCl IT USE • Advertising agencies in the last year or two have begun to recognize the great advantages to be derived from having easy access to a closed circuit television studio. Rising costs of production and of television timebuying plus the need to cut down on time-consuming mistakes have no doubt prompted this trend. Some few agencies have already purchased their own tv-equipped studios. Whether this has proven to be the best possible answer to their problems is still an open question. Usually the tv equipment purchased is not broadcast type and the continuous heavy cost of professional tv studio maintenance and operation very probablj outweigh the advantages of its part-time usefulness. At SRT agencies may use and become familiar with such facilities as cameras, 16 mm film chains, a latemodel color camera chain. Closed circuit practice enables agency people to pre-test every angle of a new commercial and bring to life a story-board while being able to compare results and sales appeal as between color and black-and-white when desired. And it may be done at comparative!) little expense and with no capital outla) . As is the case in many other businesses, it is simpler and much cheaper to rent them than to buy expensive equipment and services. N. W. Ayer & Son has recently signed a contract with SRT, ensuring availability of black-and-white and color tv studios. Other agencies are in process of makii ° similar arrangements. * * * £jg^ kettttlUflttftU) with that LOUISVILLE'S WAVE-TV CHANNEL 3 FIRST IN KENTUCKY Affiliated with NBC |nih:|spot sales Exclusive National Kcpreienuiivc* KENTUCKY FLAIR! Here are twenty beautiful Kentucky coeds — all competing for the Queen's crown of Laurel at the colorful Mountain Laurel Festival in Pineville. . . In a State that's known for showmanship, Kentuckians look to WAVE-TV for the finest in television showmanship. Here's the proof: PROGRAMMING: Two 1956 Surveys* show that \\ WT-TV gets audience preference! COVERAGE: WAVE-TV has 66', greatei coveragt than the second Louisvilli station hecause it has low Channel J, full power and greater tower height (91 i' above sea level) ! WW I I A serves J. 1 17,000 people in 7() mid-Kentucky and Southern Indiana counties! EXPERIENCE: WAVE-TV was first on the air in Kentucky ... in 19-48. Its experienced staff has the know-how to make your programs — and your commercials — sell! *ARB Louisville, Feb., 1956 •Metropolitan ARB, March, 1956 23 JULY 1956 131