Sponsor (1956)

LARGEST SAMPLING OUTSIDE U. S. CENSUS Pulse TV Markets now total 159! to the 107 repi .howina the e led 52 more markets have been added since lanua through 1955 and listed below. Space prevei list gladly supplied cm request, For case histories, there is ;i wealth of data embodied in the continuing reports for the markets in which the bulk of U.S. population ami sales in concentrated . . . vital information so often needed: time changes, audience comp, variations market bj market, etc, Combined with a stud} of I N. Pulse 77 the national picture— you can thus break down result! and see where the extra sales effort and promotion can be must profitably expended Obej that impulse gel in touch with Pulse right now while vou scan this. Available for Subscribers . . . Tremendous Backlog of Data Albany -TroySchenectady Indianapolis Quincy Hannibal K k 1 Albuquerque Amcs-Des Moines Area Jackson, Mill. Richmond Atlanta Jacksonville, Fla. Roanoke Johnstown, Pa. Rochester. N Y. Rockford, III. Bangor, Me Birmingham Kansas City, Mo Sacramento. Calif Lansing Saginaw-Bay City-Midland Boston Little Rock, Ark St. Louis Buffalo Los Angeles Salt Lake City Cedar Rapids Charlotte, N C Macon San Francisco-Oakland Chattanooga Santa Barbara-San Luis Obispo Marietta Parkcrsburg Scranton-Wilkes Barre Cincinnati Mason City-Albert Lea-Austin Seattle Cleveland Seattle -Tacoma Colorado Springs Miami Sioux City, la Columbus, Ohio Mmneopolls-St Paul Spokane Dallas Montgomery, Ala. Springfield, Mass Davenport-Rock Island Springfield, Mo Dayton Syracuse Denver Detroit New Orleans Tacoma Dulu'h-Supcrior New York Tampa-St, Petersburg Toledo Tucson rie Oklahoma City Tulu Fort Worth Peoria Washington, D. C. Waterloo Grand Rapids Philadelphia Wheeling-Stcubcnville Wlehiti Greensboro Pittsburgh WictHta Falls, Texas Portland, Mslflfl Wilmington Honolulu-Oahu Island Portland, Ore Winston Salem. N C Houston Providence York. Pa. Youngstown, Ohio Houslon-Calvcslon Pueblo This month throughout the U.S., 150,000 homes are being interviewed for next month's "U.S. Pulse TV" URBAN COVERACE PULSE, Inc., 15 West 46lh St., New York 36 Telephone: Judson 6-3316 IN LOS ANCfXES — 6399 WILSUIRS BOULEVARD WEBSTER l.J«,j PPlil Ml FhI No network: ■"■• Lm* U» "" .T "" "" Eyi on NH Y NY L [raj Cimrn Thrt* NT I* 1.1'. Take • Trip V»r pruiraoijDg Wild Bill Hiikefc Burnett 115FJJ No network :i protramlni 1 18*1 No network I RMtai ""*J No network &&m jM Lail D 2 Campaign sJk Roundup Tor L "m You"" *■ r y Will *■ College Praia Cant Bnndwagon '! NT »int U F 1 Waih L iu Tfl'W^H Going ri.i... H*H Fate the Miami Nation M Wub L tlu'^V The CBS vt ^m Sunday No* C-U'j*fl Nighttime covers September 1956 SUNDAY I MONDAY I, W, Ayer i Are Then $32,500 „,.■, K-.U To* lucky nrlk* Urair? DlT of : ord Motor Co I NY L ... iso.nofl HS.000 ' ""if explanations to help you use this chart TV COMPARAGRAPH OF NETWORK PROGRAMS UESDAY | WEDNESDAY I THURSDAY Nighttime 1 "'* 15?, ui! ■■ Whin", Sponsors listed alphabetically with agency and time A. C. Spark Plug. Brother: NBC, alt Tu 10:30-11 Amana! M.urT. L« * M.r.h.U: CBS, alt Tu ■B3 D Edwnrdi f . n-tunrk Oi ^ Big Surprise M.r.nrUTi^nr, Arthur Godfrey inn ifv "" Wkp Ti.ni Paparmita Bpoldel NCK »7vono BrhinViTysn Dunn Inner This li Show BBCB™ Burnett Donahue &To, NY [ L-ut !tn WKiofl por Vi hr. Hy f s,^sH The Millionaire Flresldn Theatro BMbniti tojlilrj By V 132Hy p , J40 000 518,000 Holier Y&R I've Got a Biuret 1. E'tV $25,000 £$£?**' Nr,"nv?'y m\ ^"T Warwick t\ Leglef I J3800 to J5750 ' ***** DuIUbt Time. I. B.uitEDrn; ch, CMC* 0 be «nnounced. T5NY i )• SO of Uion. n,i|on. I Her Ml .how lire, we — w "•"' ," »lon to those mentioned In rh*rt »re plu«k*d on IMS 1 Show, neie M-P T-8 am neicj variety. Sells »n 5-mln Hy. Hollywood, NT. Nov it -i aw_To II I .-i (ro plUl IT1S tOT tflu I0::in am chll . 11. 1 Amtf. Molofi, G.' Amar. Safety Bu« Ml , McE CBS. , QS -■■ I pm: BitM ABC. all W .-... II I * "> imJI"'"" ""' ^-"n <■" 5" stiltf"" A t..=... -« .- •' "■ n n' »nr'*"><Tnient c»iiii'"lBn Due lo Tedny'i wimmertlat Be«»"llf|(1!,,: ■ mme"! | " '' co"""""ly ln • 'l"'" ,,f rt"1 Tostw ha. carried over iMi^eiien^ V,'r' N'v from","lo'F!l JnT ''n*.' o°tinS1.™IlI,|,",|'. not* lecn In Itio Ea»I since sC'^^s.fKS^rA'Sia." '"• c"""''",a 0-l'n I'm. Ml'-'. !'l> M ' |;„,l n A llC. TAW ' Co.. Tatliam Laird; 1 rB.tr.no' BBPf> N^1 T. Babb/li ' ^.ririul, kiE. NBC. S Blihap. Spertir: (US. T 3-8.3 KBO, t„ ■ 30 pm; M-N ., :■ in ]1 ... '. r,. an. r 1,... ,.,„ !:l:|.t. MIC. ill r ens, ». Mir. t S 15 :.i .in CBS-Hytron. Bcnn ti .v Xorittrop in.-. •1, y. \itr. -8:30 pm i:. 10 1 3 : ABC 9 1 US. Th 8:30-0-30 Ciba. IWT: ABC. Su * 4:30 Pm FRIDAY . 10 ■■ ■■. I i: r" *-«:30 pm; m: CHS. ill S.l 10 30-11 *m Rttrei, HFs. 11111)0, Wm T:30-8 pui: CBS , ■ ait tft( li II igldairt. K.niurr; C»H, W Gorbe* Pr. I.. .1,1 s,..|. 1S-10TJH „n; T 10:30-11 ■ i. mi h .4 :iii , Prodi, if Lri ■ I i: |i Goody.ar, YAR nhc, ill H«mm Brewing. CM: CBI H. J. Helm. 11*100! NHf Int'l BhP* Co. Uarr>: A S. C J«hn»0n, NJ.Al'l R ■ ,„. i B i : , , Kleenex. FC1B. .It Nil x Klj,,m„rk Mfn i Levor Brn.. JWT. flllliu Liggett A M.„, mi ■.,.■ , 0 pm; CHS S.l tu In :tn ,,,„; I ■ i B ill "i 10 ." i O. Th SdO IC i i m; NHC. Tu Camol Nn t*m. J Aet-u Mil. fcX fcl laruj BBOO ..-.Li,,,! Hlioa) KA.E 124.0CO S4;,:,ihi r.uni, Mi: Uutileu Uu. ^1 PIV-dULU Dr«* i '■ rnl.it llfllly " :;;;„' » 01?. Our nil,. Break* F (..til Kuotli Trontur* Hunt the Vile , fMeillua: Drtif jf BONY ] WI 140,000 0F* 131,000 Iff. Polka Time 151NY IJrnl.T.iJi II Plw i of tdart Vi-.'. F tUmm Bttwl all 'l vs No nelirorll 0 pm; i ■■■ ■■ hi, I.'.' t Beoh: cijs, &BC f s 3n fi in pm IBi i ' '' 30 II D-30 pro Tr, 1 30 IS. 311 ■ i:--.ii I ■ , Heli ABC, If 7:30-8 pm i Sat 10-10J0 ( (■m . C [.I.«i PI! I'./. I! PUS MI M I 2 HO ■-' 16 u PrudenllBl ln».. C»lkln»