Sponsor (1956)

Page scan 000752 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
000752
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

WHERE DOES GARCIA GET HIS DINERO? From a recent survey of the three major Service Industries in the Phoenix area <An zona Public Service Maricopa County, d the City of Phoeni X.1 wc found — Percentage of Spanish-speaking employees to total employees 10.6% Total yearly payroll of Spanish-speaking employees S2. 095. 896. 00 Total weekly salaries of Spimsh-speaking employees $40,305.69 Average individual weekly s.ihry of Spanish-speaking employees $63.87 quest) depei liable weekly h In the aggregate, h 85.000 PROl IT U'.l.l. TELL IT TO GARCIA! SELL IT TO GARCIA! KIFX — Full-time Spanish-language ASK THESE YANQUIS HOW KIFN SELLS! NATIONAL TIME SALES HARLAN C. OAKES New York Los Angeles KlfN 860 Kilocycles • 1000 Watts REACHING PHOENIX AND ALL OF CENTRAL ARIZONA CO O o -3 o o © ■ LU Q ►CO o o CO 3 © lowest cost-per-thousand in Columbus, Ohio l/WKO cost-per-1000 is 49% lower than closest rival WVKO delivers 5.4 average between 8 am and 5 pm Pulse: Dec-Jon. '56 IrVVKO Columbus, Ohio Use the slide-rule and call Forjoe ADVERTISERS' INDEX Affiliated Stations 91 \\:> Film I troadcast M usic inc. I i 0 CBS Radio Network CBS-TV Film Mid I l Ir,, up FC 20 NBC Spot Sales 12-13 i -. ( rriffin & Woodw ard, I nc. ins. ill, 112. 114. lis I'uls.-. Inc. 71 Sana ... 69 Broadca .. 66-67 Tulsa Broadca 80 Ziv 60-61 CKLW, Detroil .112 i TV, Little Hock .. 121 KBIG-TV, Los Aim. I 6 KELO, Sioux Falls . 89 K ERi I. Eugeni 116 KFAB, Omaha KFMB-TV, San Diego .... _ 77 KGB, San I 'iego KIFX. Phoenix 1 l 6 KLUB, Salt Lake City 9 KMBC-TV, Kansas i L08 KMJ-TV, Fresno ...._ S6 Ki i VT-TV, Albuquerque 87 KOIL, Omaha 56-57 KOIN-TV, Portland V| K FIX, San Francis. 0 119 K PQ, Wenatchee s KPRC-TV, Housti n tFC KKIZ. Phoenix ...104, L09 KROD, El i 109 KIK )X-TV. San Francis. ., 99 KSYD-TV, Wichita Falls LOO i. \ \ L-TV, Eugene .. 14 KVI hi, Tulsa 79 KWK, St. Louis ...... 23 KWKH. Shreveport 7 WAFB-TV, Baton Rougi L02 WAGA-TV, Atlanta i 0 WAVE, Louisville 92 WBAM, Montgomery .. 106 WBAY-TV, Green Bay .. _._ 120 WBIR-TV, Knoxville 93 VVBNS, Columbus, Ohio 10 WBNS-TV, Columbus, Ohio 7:: \\ BRZ-TV, Baton Rougi L06 WBT, Charlotte ... . 28 WBUF-TV, Buffalo ....46-47 \\ BZ-TV, Boston 17 \\ l :BS-TV, New York 15 \Y< :C< '-TV, Minneapolis 10] v < i K. Akron ... .. 90 w i iBJ-TV, Roanoke I WEHT-TV, Henderson .. 104 WFAA, 1 'alias .'.1 WFIL, Philadelphia 5 WFMY-TV, Greensboro, X. C. 97 WGN-TV, Chicago 96 u i [AS-TV, Louisvilli 65 \\ III', Kansas Citj 20 will. I, Hempstead, X. Y. 64 w i bi :. Philadelphia 48 WIBW, Topeka 122 \vi LS, Lansing 26 WITH, Baltimon BC \\ JAC-TV, Johnstown 54 u .1 BK w .i BK-TV, Detroil 27 WJTV, Jackson. Miss. I I w i i TV, I iklahoma City WKZO, Kalamazoo 19 WI.F.T, Jackson. Miss. 83 WAIT, Ce.lar Rapids 1 I 6 WNAX, V/ankton 50 WNCT, Greenville, N. C 110 Wi iW-TV, ' imaha 1BC WPEN, Philadelphia 3 WPTZ-TV, Pittsburgh L6 w RBL 'i \ , Columbus, i ■ \\ i : v, hington, D. C ' I w i;i:\ TV Rockfi rd \\ RGP, i :ha1 ti 81 w ROK, Rod oi d L08 WS.IS TV Winston-Sali 1 I 3 WSM-TV. Nashville 70 \\ S( >K Nash\ Ille 1 1 0 WSPA, Spartanburg, S. C 117 USFI'TN roledi 88 WTAR-TV, Norfolk WTV.I. Miami 1 1 ■ wvki i, i :olumbus, o 1 16 WW i m ' w rton, D. C 68 RAPIDLY EXPANDING IN THE PACIFIC NORTHWEST The Eugene, Lane County area has grown into the LARGEST WEST COAST MARKET between San Francisco and Portland. It's 2nd in OREGON and 5th in the entire PACIFIC NORTHWEST, with a QUARTER BILLION DOLLAR BUYING POWER.* It ' s yours with KERG. *SM'56 5.000 WATrS-l280KC\ J13?i EUGENE. OREGON H/A A/r MOAE FA CFS ? -COA/rACr W££D £ CO. Eappj vacation. I ion 't Eorgel j our portable. WMT Eastern Iowa's 52-weekswith-pay station SPONSOR • 20 AUGUST 195( i