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WHERE DOES GARCIA GET HIS DINERO?
From a recent survey of the three major Service Industries in the Phoenix area <An zona Public Service Maricopa County, d the City of Phoeni X.1 wc found —
Percentage of Spanish-speaking employees to total employees 10.6%
Total yearly payroll of
Spanish-speaking employees S2. 095. 896. 00
Total weekly salaries of
Spimsh-speaking employees $40,305.69
Average individual weekly s.ihry of Spanish-speaking
employees $63.87
quest) depei liable weekly h In the aggregate, h 85.000
PROl IT U'.l.l.
TELL IT TO GARCIA! SELL IT TO GARCIA!
KIFX — Full-time Spanish-language
ASK THESE YANQUIS HOW KIFN SELLS! NATIONAL TIME SALES HARLAN C. OAKES
New York Los Angeles
KlfN
860 Kilocycles • 1000 Watts REACHING PHOENIX AND ALL OF CENTRAL ARIZONA
CO
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►CO
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lowest
cost-per-thousand
in
Columbus, Ohio
l/WKO
cost-per-1000
is 49% lower
than closest rival
WVKO
delivers 5.4 average between 8 am and 5 pm
Pulse: Dec-Jon. '56
IrVVKO
Columbus, Ohio
Use the slide-rule and call Forjoe
ADVERTISERS' INDEX
Affiliated Stations 91
\\:> Film
I troadcast M usic inc. I i 0
CBS Radio Network
CBS-TV Film
Mid I l Ir,, up FC 20
NBC Spot Sales 12-13 i -. ( rriffin & Woodw ard, I nc.
ins. ill, 112. 114. lis
I'uls.-. Inc. 71
Sana ... 69
Broadca .. 66-67
Tulsa Broadca 80
Ziv 60-61
CKLW, Detroil .112
i TV, Little Hock .. 121
KBIG-TV, Los Aim. I 6
KELO, Sioux Falls . 89
K ERi I. Eugeni 116 KFAB, Omaha
KFMB-TV, San Diego .... _ 77 KGB, San I 'iego
KIFX. Phoenix 1 l 6
KLUB, Salt Lake City 9
KMBC-TV, Kansas i L08
KMJ-TV, Fresno ...._ S6
Ki i VT-TV, Albuquerque 87
KOIL, Omaha 56-57
KOIN-TV, Portland V|
K FIX, San Francis. 0 119
K PQ, Wenatchee s
KPRC-TV, Housti n tFC KKIZ. Phoenix ...104, L09
KROD, El i 109
KIK )X-TV. San Francis. ., 99
KSYD-TV, Wichita Falls LOO
i. \ \ L-TV, Eugene .. 14
KVI hi, Tulsa 79
KWK, St. Louis ...... 23
KWKH. Shreveport 7
WAFB-TV, Baton Rougi L02
WAGA-TV, Atlanta i 0
WAVE, Louisville 92
WBAM, Montgomery .. 106
WBAY-TV, Green Bay .. _._ 120
WBIR-TV, Knoxville 93
VVBNS, Columbus, Ohio 10
WBNS-TV, Columbus, Ohio 7::
\\ BRZ-TV, Baton Rougi L06
WBT, Charlotte ... . 28
WBUF-TV, Buffalo ....46-47
\\ BZ-TV, Boston 17
\\ l :BS-TV, New York 15
\Y< :C< '-TV, Minneapolis 10]
v < i K. Akron ... .. 90
w i iBJ-TV, Roanoke I
WEHT-TV, Henderson .. 104
WFAA, 1 'alias .'.1
WFIL, Philadelphia 5
WFMY-TV, Greensboro, X. C. 97
WGN-TV, Chicago 96
u i [AS-TV, Louisvilli 65
\\ III', Kansas Citj 20
will. I, Hempstead, X. Y. 64
w i bi :. Philadelphia 48
WIBW, Topeka 122
\vi LS, Lansing 26
WITH, Baltimon BC
\\ JAC-TV, Johnstown 54
u .1 BK w .i BK-TV, Detroil 27
WJTV, Jackson. Miss. I I w i i TV, I iklahoma City
WKZO, Kalamazoo 19
WI.F.T, Jackson. Miss. 83
WAIT, Ce.lar Rapids 1 I 6
WNAX, V/ankton 50
WNCT, Greenville, N. C 110
Wi iW-TV, ' imaha 1BC
WPEN, Philadelphia 3
WPTZ-TV, Pittsburgh L6 w RBL 'i \ , Columbus, i ■
\\ i : v, hington, D. C ' I w i;i:\ TV Rockfi rd
\\ RGP, i :ha1 ti 81
w ROK, Rod oi d L08
WS.IS TV Winston-Sali 1 I 3
WSM-TV. Nashville 70
\\ S( >K Nash\ Ille 1 1 0
WSPA, Spartanburg, S. C 117
USFI'TN roledi 88 WTAR-TV, Norfolk
WTV.I. Miami 1 1 ■
wvki i, i :olumbus, o 1 16
WW i m ' w rton, D. C 68
RAPIDLY EXPANDING IN THE PACIFIC NORTHWEST
The Eugene, Lane County area has grown into the LARGEST WEST COAST MARKET between San Francisco and Portland.
It's 2nd in OREGON and 5th in the entire PACIFIC NORTHWEST, with a QUARTER BILLION DOLLAR BUYING POWER.*
It ' s yours with KERG.
*SM'56
5.000 WATrS-l280KC\
J13?i
EUGENE. OREGON
H/A A/r MOAE FA CFS ?
-COA/rACr W££D £ CO.
Eappj vacation.
I ion 't Eorgel j our portable.
WMT
Eastern Iowa's 52-weekswith-pay station
SPONSOR • 20 AUGUST 195( i