Sponsor (1956)

ROUND-UP [Continued from page 83) WERE' Randle ready for conventions WERE radio is offering its Cleveland listeners three-wa) l\ coverage "I the national political conventions. I>\ using three RCA "Personal t\ receivers simultaneously, WERE personalities Bill Randle, Phil McLean, Carl Reese, Jerrj Bow man. Wall Henrich and Tom Edwards have the three major networks tuned in for "eyewitness reports. Each of the six tells Ins listeners what s happening at the convention as he sees it happen. * * * Americans au,u from home have been keeping up with the latest con What Are Pittsburgh's Working Hours? jujieir l/irW/TTT 11 mm ASK YOUR COLONEL Factory shifts, office hours, unci school hours are just a few of tho farls your Colonel has :i--< niUrd for rin-liur^h . . . and for 23 other market! he represents! pew TKI.K\ [SION SALES vention news 1»\ tuning in to international short wave station WRUL. Westinghouse Electric International and Pan American World Urways are i o-sponsoring \\ III I. convention coverage in English. Spanish language digests of ''invention news are being nsored In Philco International. When WCKT (tv), Miami, took to the air las! month The MiamiHerald devoted a special 12 page section to the station. Front page of the "special ' featured a recap of the < areei <>l \iles Trammell, president of the Biscayne Television Corp., going hark to hi earl) days in radio. "" \t 61.' says ihe Herald's t\ -radio editor Jack \nderson, "when the average man plan for the golden years is small scale < hicken farming or a marathon of fishing. Trammel] is merel) shifting into tl.e second gear ol his career. CANCER Dupre (c) winds up WEBB Cancer Fund Drive Bill Dupre, disk jockej at \\ EBB, Baltimore, presented Donald II. Bladen. executive director of the Maryland Division of l he American (lancer Society, with receipts of the recent WEBB drive. Campaign was part of a fourwax promotion run 1>\ the station. \\ EBB receive free recoi ds foi plugging particular songs. Records wen' used as premiums 1>\ Quaker Oats which distributed them to purchasers n ho contributed to the I lancer Fund. i See sponsor 1 1 June 1956 I \t the left is WEBB's general manager, Bentle\ V Ste< hei . # # » \\ i\\\ will reactivate its producttesting organization thai has been dormant for the pasl few years. Called the Consumer Foundation it relies on several hundred listeners and theii families who tesl products slated in be advertised on WI.W. Commer cials are a< i epted onl) if a certain percentage ol the testers recommend the product and agree with advertised claims. Rejuvenation of the Consumer Foundation i in line with the thinking of Croslej s newl) appointed v.p. in charge ol programing, \l Bland. He feels that it will help bring listeners into a closer association with t lit station. Mr. Magoo flying high in Rheingold display An original cartoon character and four inidividual storyboards will he designed and de.eloped 1>\ ll'\ Pictures. Inc.. \cw l oik. for the production of a series of new 60-second Oldsmobile television spots. The campaign is being handled 1»\ the 1). P. Brother \ucnc\ . Vnother fJPA creation, the nearsighted Mr. Magoo, is going to work for Rheingold Beer on the retail level as the star of some very colorful pointof-sale promotion pieces (see abo\ei. Magoo's sponsors have also pictured Magoo On the side of their si\-pak carton. * * * Production will start this fall on the first Tarzan film series for television. Filming will take place at the studio of California National Productions. Inc. in Hollywood. The series of 39 hall-hour programs will be available for distribution in Januarj 1('.~>7. Correction: The call letters foi K\<)k. Si. Louis, were incorrectlj r en in Round-up for (> August. * * * # # # COMPARAGRAPH NOTES i< ontinued !'<>ni page 7(> i Toni Co.. North, Taiham -Laird: CHS alt M 8:30 all w 8 S 30 pin . ■ i "ii hiii. Tli all Th 10 NBI nil sai ■ 'i mi , Sal 9 9 30 Dm . NBC, all Sal 7 30 8 pm; NorUi NBC ill M 8 30 9 pm U.S. Steel. BBDO: Cits, all W 10 11 pm Warner-Lambert, KM Mil . alt Sat 10:30-11 pm Welch Grape Juice. DCSS MIC. T r. :lT>-5:30 pm Wesson Oil. Fitzgerald ens. m 12 12:15 pm; alt Tii 8:80-4 pa WutlnghouM, Mi i ens \i [o 1 1 pm . K Hi L i . i lis W 7 30 Whitehall Pharm . Hat.'. CHS M \V F 6:45-7 pm S 7:15-5 30 pm; T\i 7:30-8 pm; NBC. all Sal 9:30 10 pm White Owl. \\U MIC, Sun 10:30-11 pm 18 sponsor • 2<> \t i.t st L956