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Little Rock's POWER PACKAGE...
JOB
Affiliate
HAM-TV
Channel <#
POWER PREFERENCE • POWER PROGRAMMING • POWER FACILITIES
Power Preference
Across the board, Little Rock viewers
choose KARK-TV
ARB Survey, June 1956-KARK-TV has 7 of the top 12 nighttime shows selected by Little Rock viewers—
1. Highway Patrol KARK TV
2. Your Hit Parade-KARK TV
3. $64,000 Question-Station B
4. Perry Como Show-KARK-TV
5. You Bet Your Life-KARK TV
6. I've Got a Secret— Station B
7. Badge 71 4Station C
8. $64,000 Challenge-Station B
9. Lux Video Theatre-KARK-TV
10. Ed Sullivan Show-Station B
11. George Gobel Show-KARK TV
12. This Is Your Life-KARK TV
*Shown during same time period on KARK-TV and station C. Combined rating scores first place. Breakdown: KARK-TV, 26.9; Station C, 19.1. 5 of the Top 5 Multiweekly Shows — Network and local, KARK-TV viewers voted for Channel 4 programming — sweeping the first five places with —
1. I Married Joan— 3:00 p.m. Mon. thru Fri.
2. News Final— 10:00 p.m. Sun thru Sat.
3. Queen for a Day— 2:00 p.m. Mon. thru Fri.
4. Tennessee Ernie Ford Show — 12:30 p.m. Mon. thru Fri.
5. Evening News & Weather— 6:00 p.m. Mon. thru Fri.
Major Share of Nighttime Audience —
From 6:00 to 10:00 p.m. KARK-TV captures the largest overall share of Little Rock viewers. 62 quarter-hour firsts of 1 19 quarter-hours per week— the largest audience in Little Rock. Power Preference— Power Programming— Power Facilities ... the KARK-TV Power Package means Sales Power in Arkansas.
Represented by
Edward Petry & Co., Inc.
Power Programming
Network and local, quality programming is increasing the already proven Pulse audience lead of KARK-TV
NBC Television — Programming voted best by Little Rock viewers in the June 1956 ARB survey ... and KARK-TV reperesents NBC's only exclusive outlet in the entire state.
Top-Rated Local Programming— Specialized local programming for everyone— from Pat's Party for the children to News Final, the program 10:00 p.m. viewers voted in the top Multi-Weekly programs in Little Rock.
Power Facilities
KARK-TV facilities complete the power package in programming and preference —
Higher Tower-Maximum Power— KARKTV's new tower-power package delivers your message to almost all of Arkansas.
Operating on Maximum Power— 100,000 watts.
Full network color facilities. One of the Tallest Towers in the Nation —1,693 feet above average terrain, —1,175 feet above ground.
Little Rock Plus 44-County Coverage . . .
Now your sales message to thousands of new viewers . . . the facts inside the 100 mv m contour —
KARK-TV Coverage State Total
Counties
44 75
Population
1,028,300 1,785,000
Households
289,150 503,060
Spend. Inc.
$1,094,231,000 $1,876,635,000
Retail Sales
805,057,000 1,399,436,000
Gross Farm
Inc. 284,375,000 592,572,000
(Source: '56 SRDS Estimates of
Consumer Markets)
^ CHANNEL 4 NBC Affiliate
CHANNEL 4 NBC Affiliate Little Rock, Arkansas
SPONSOR
20 AUGUST 1956
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