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low yon can buy radio by ear
NBC Spot Sales adds a new dimension to program presentations with Radio-Phonic* Buying designed to simplify show seleetion
1%. greatly simplified form of program presentation has been introduced by NBC Spot Sales. By merely dialing a telephone number timebuyers will henceforth be able to request an audition of the radio show they want to hear without ever leaving their desks.
Called Radio-Phonic Spot Buying, the new service has just been announced by John H. Reber. director of NBC Spot Sales. It enables timebuyers to hear samples of more than 75 programs broadcast by the 10 radio stations represented by NBC Spot Sales.
By giving timebuyers opportunity to actually listen to the shows they are thinking of purchasing NBC hopes to simplifv and speed up the timebuyer's job. Says Reber, "RadioPhonic Spot Buying adds the extra dimension of performance to the basic program information which timebuyers receive. It supplements the printed format sheets, comparative ratings and cost-per-1.000 figures which help him reach his decision when purchasing spot radio time."
All that a timebuyer has to do to hear an audition of
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Benton and Bowles' assistant media director, William Murphy, auditions an out-of-town NBC Radio program from his desk while NBC Spot Sales' Paul Maquire stands by to check Murphy's reaction to the new NBC Radio-Phonic buying service
NBC's "closed circuit di>k jockey," Anne Frost, in charge of the 75 transcriptions representing local programing of 10 radio station handled by NBC Spot Sales. Transcriptions can 1»auditioned for the price of a phone call to M5( ! Sp.it Sales
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1 i SEPTEMBER 1950
George S. Dietrich, director "I NBC Radio Spol Sales monitors a timebuyer's request for an audition
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