Sponsor (1956)

We've Moved TOP POWER 316,000 Watts • TOP ELEVATION 2,000 Ft. above average j; / I terrain 3,936 Ft. above sea level EXCLUSIVE CBS AFFILIATE Y For 3 2 years, \\ DBJ has been the favorite name in Radio in Western Virginia. Now — it's TOP HEIGHT — TOP POWER for WDBJ-TV— with exclusive CHS affiliation and top rated programming. Let established audience, plus maximum coverage, plus finest facilities and talent work for you. WDHJ-TV is now at maximum power and height — hacked by a power-packed viewer promotion program throughout the coverage area! Ask Peters, Griffin, Woodward ! ROANOKE, VA. Owned and operated by the Times-World Corp. Peters, Griffin, Woodward, Inc. National Representatives ( ontinued from product specifically filmed for presentation on television. One doesn't have to scan too far. As a matter of fact, a look at a certain area of the program activity around two of the stations who have just signed for the MGM product indicates that the market for tv film serie may develop into something bigger and better than it ever was, in spite of the increased loading of feature film on the market. WCBS-TV in New York, which played two half hour tv film series as daytime strips this past summer, ha found that these series ran up the highest daytime ratings in New York. The two -how were l/y Little Margie, which W CBSTV showed 9:00-9:30 a.m. Mondays through Fridays; and Amos and Andy, which the station stripped in the 9:30 to 10 a.m. time. Both these film series are in rerun >taijes. Nevertheless, both racked up ratings responsible for all 40 one-minute spots in the two having sold out to such advertisers as Continental Baking. Bayer Aspirin, Thomas Bread. Buitoni Spaghetti, Anahist and others. The CBS-TV network, no doubt influenced to some extent by the vidfilm strip success of its New York flag-hip. is going to run the film series Our Miss Brooks as a half hour daytime strip on the Network this fall. This series will replace the Jolinny Carson Show in the 2-2:30 period. At WFIL-TV, the Triangle station in Philadelphia. Gripping tv film series will become the backbone of the station's early daytime programing this fall. Three as yet unnamed half-hour vidfilm shows will be run back to back in the 10:30 a.m. lo noon slot Ylondavs through Fridays. And two Western half hour tv film series, The Cisco Kid and KM Carson will be run Mondays through Fridays, back to back, from 6 to 7 p.m. The increasing trend toward using tv film series, originally produced for once-a-week showing, as five-a-week -trip shows is one strong sign that tv film will find a read\ market in spile of the tremendous amount of feature film product available today, and the additional theatrical films lo be added. It becomes increasing!) apparent that the newer, more important feature film product hitting the tv market will be used lo replace the old feature length movies so many stations have been running lor so long. Careful planning goes into llie u-age of the feature film product at any first rate station. \l WCBS-T\. lor example, the new batch' of MGM product won't even be used till 1 January . For certain advertisers with certain specific merchandising and marketing problems, the feature length product will never replace the t\ film -eric-. And lor an) advertisers, the wiser Stations are adding merchandising plusses to their presentation ol the long movies. * * * 60 SI'OYSOK 1 , SEPTI Mini: r>;,r,