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In straight calendar terms, WSM-TV has a margin of more than three years TV experience over either of the other stations in this market. That's how long WSM-TV was the only station serving this area, and learning in the process what this audience wants and what it takes to sell them.
But WSM-TV's experience goes deeper. As an extension of one of the country's biggest and most successful radio operations, WSM-TV's experience can, in several important respects, be projected over the past 30 years.
On the WSM — WSM-TV joint payroll are the skilled technicians, executives, planners, writers, producers, and talent staff of more than 200 nation
ally famous stars who have earned for WSM numerous awards, plus such accolades as "top music station in the nation" and "showcase of American folk music" in more than 25 top national magazines, including American Magazine, Billboard, Collier's, Coronet, Farm and Ranch, Good Housekeeping, Look, Nation's Business, New York Times Magazine, Newsweek, Pathfinder, Redbook, Saturday Evening Post, Time, Town Journal, Variety, and Wall Street Journal.
Our point is this: the WSM success formula, still going strong after 30 years, has been neatly extended (by the very people who devised it) to WSM-TV — making it the recognized TV leader in this market.
WSM-TV!
Channel 4 Nashville, Tennessee
NBC-TV Affiliate
Clearly Nashville's # 7 TV Station
IRVING WAUGH, Commercial Manager
EDWARD PETRY & CO., National Advertising Representatives
WSM-TV'* sisler slalion — Clear Channel 50,000-wall WSM Radio is the only single medium thai covers completely the rich Central South market.
M'ONSOli
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