Sponsor (1956)

Record Details:

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KVW-.1M A TV's Kooler < campaign covers Cleveland frequency of 1100 on the radio dial. During the campaign a majority of K^ \\ station ID"? were devoted to "The Kooler Sound" i.e., people splashin »■ in pools, waxes on a shore and iee tinkling in glasses. Highlights of the Kooler campaign were Kooler Kruises which attracted close to 5,000 Clevelanders who paid almost $15,000 for an outing aboard the speciall) chartered S.S. Aquarama. The \quarama cruises were promoted In the ship owners in newspaper ads that ran for three weeks prior to the excursions. During the month of August YW held a beauty contest which attracted -oi ne 800 entries of whom 20 were selected to show up for the Aquarama cruise. 10 of the 20 were later selected to appear at KYW's Amusement Park grocerj chain, Pick 'n Pa\ (16 stores), Day and were subsequently used by and a local drug chain. Standard (45 local department stores for fashion stores), participating in special \ \\ shows. Kooler Sales. The sales featured KYV1 Miss Kooler Cleveland who was advertised merchandise at special sale fmalK selected from among the 10 is prices. now making personal appearances for \ K^ \\ Kooler soda was featured in KYW. She'll continue to keep summery the Standard stores for 11^ as a further thoughts alive even as fall conies to boost for the station which is at a Cleveland. * * * KYW's general manager Davis & KYW's queen M \\ \M \ T\ . has >!„.„! a good part of the summer making things "cooler in Cleveland. From 21 June to Labor l)a\ K^ \\ ran a Kooler campaign that included everything from Kooler Kruises to a beaut) contest to find KYW's Mis Kooler Cleveland. Merchandising tie-ins saw a local I ransl'llm introduces nrtr an imatetl papi'r cut-outs Transfilm for Hoffman Beverages and Simplicity Patterns, eliminates the need for costly stop-motion photography which is usualK required when inanimate three-dimensional objects are made to move. These figures are animate and are photographed in the same manner as live actors. The Simplicity commercials, starring SimpliciU I 'at. are intended to gain more of the teen-age market. Success of the commercial will result in similar campaigns in major markets across the count i j . • • • Hoffman & Simplicity Patterns' commercials I wo clients, both accounts oi the Gre) Advertising Vgency, are 'jetting unusual te|e\ ision commercial I reatineiii via animated paper sculpture figures. The technique, developed h\ IVK.III* dinner marks tireen Ruu Packer pact sianina Over 100 radio station, agency, sponsoi and Green Ha\ Packer personnel were guests of \\ EMP, Milwau kee, at a dinner given recenth b) WEMP. At the dinner. Hugh Boice, general manager of the station, outlined plans for broadcast of all the pre-season and league games of the Packers. \\ EMP will carry the games exclusivel) on radio in Milwaukee and will be the origination station for a state network. Miller Brewing Company and Clark Oil and Refining Cornpain arc the sponsoi -. • • • \orthtvest Hatlio-Tv Softool inuiit'U rates Si oil a una it I Arlene Northwest's A new national television achievement award has been announced b) \orlhwest Radio and Television School. Called the Stella the first annual awards are going to 10 t\ personalities and shows. Winners were selected by a mail survey of over 5,000 students of the Northwest School. Formal presentation of the Stella awards this month climaxes Northwest's 10th anniversary in the broadcasting industry. Winners of the first \ear awards are: Ed Sullivan, Dave Garroway, Phi] Silvers. Studio One. 1 Love Lucy, Lawrence Welk, Cavalcade of Sports, Climax. $64,000 Question, You Are There, Confidential File, John Cameron Swayze, Omnibus. Disnex land, Arlene Francis and Steve \llcn. The award is pictured above. * * * ItVOO stafft'r uircn uonth award by Oklahoma's fiaru »v Vf ?£***• KVOO's Meyerdirk (r) and Governor Gary Recognition for "outstanding eon. tributions to the development ol youth, our future leadership particularly in agriculture of the state of Oklahoma" 70 si'oNSoK I , SI I'll MBER 1956