Sponsor (1956)
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HUMPTY DUMPTY
[Continued from page 41)
through. \\ illi cartoon features and a hright bow -tie. Humpty Dunipty was a fairy-tale character come to life.
The idea of a "Happy House" was di\ eloped by the WK1 -TV art department as a meeting place ulnar \<>um^ viewers could join Miss Jane who lived inside surrounded by dolls, toys and stuffed animals. On the outside. "Happy House"' was doll sized; a painted prop on a painted grassy hill.
To tie in the Looney Tunes cartoons with the show, hand puppets representin Pork) Pig and Daffy Duck were
made by \\ K i -TV artist, Doyle Glazier. These were later used in introducing each episode of the Looney Tunes series.
On 28 March, the show Avas far enough along to be auditioned b\ Bresnehen and his assistant Chet Paul. Hi Roberts, as the famous egg, appeared on the t\ screen, greeted his guests with a rhyme and ushered them into Happy House. A tv camera moved up to the open doorua\ of the house and as this scene dissolved, a second camera showed Miss Jane inside.
\fter Miss Jane introduced herself, she was joined by Humptv Dumpty. For the next thirty minutes thc\
chatted, sang, played games and presented two Looney Tune cartoons. To introduce a Looney Tune, Hi Roberts donned a hand puppet of either Porky Pig or Daffy Duck, and the conversation between these puppets and Miss Jane integrated the cartoons into the show.
A tea party during the show gave Miss jane and Humpty Dumpty a chance to discusse several food products.
About a month after the audition, the Humpty Dumpty chain signed a 13week contract and the show was on the air Monday through Friday mornings from 8:30 to 9:00.
f. yew stations on air
i f ■■
CITY 4 STATE
CALL LETTERS
CHANNEL NO
ON-AIR DATE
ERP (kw)' Visual
Antenna (ft)"'
NET AFFILIATION
STN8. ON AIR
SETS IN
MARKETt
(0001
PERMITEE. MANAGER. REP
BRISTOL, VA. CARLSBAD, N. M. EVANSVILLE, IND. MONTROSE, COLO.
KAVE-TV
WTVW
KFXJ-TV
KLAMATH FALLS, ORE. KOTI
6
7 10
2
10 Aug. 24 Aug.
8 Aug. 23 Aug.
9 Aug.
70.8 5 27.6 .617 13.5
2219
301
384
80
1050
NBC
KREJ-TV
Appalachian Bcstg. Corp. John H. Battison. Gen. Mgr. Evansville Television Co. Inc. Western Slope Bcstg. California-Oregon Tv. Inc.
If. New construction permits*
OITY I STATE
CALL LETTERS
CHANNEL NO.
DATE OF GRANT
ERP (kw)'
Visual
Antenna (ft)*"
STATIONS ON AIR
SETS IN MARKETt
(000)
PERMITEE. MANAGER
ABERDEEN, S. D. ALPINE, TEX. DEADWOOD, S. D. JACKSONVILLE, FLA.
KDSJ-TV
9 12
5 12
29 Aug. 1.58 200
29 Aug. .59 — 170
6 Aug. 1.22 570
29 Aug. 316 507 WJHP-TV
WMRO-TV
367,238
Aberdeen Television Co.
Alpine Television Co.
The Heart of the Black Hills Stations
Florida-Georgia Tv. Co.. Inc.
Iff. \ ew applications
OITY & 8TATE
CHANNEL NO.
DATE FILED
ERP (kw)"
Visual
Antenna (ft)"'
ESTIMATED COST
ESTIMATED
1ST YEAR
OP. EXPENSE
TV STATIONS IN MARKET
APPLICANT. AM AFFILIATI
ALLIANCE, NEB.
13
1 Sept.
24.894
355
$80,175
$25,000
LANCASTER, PA.
21
25 Aug.
16.97
360
$75,276
$80,000
WGAL-TV
SAN ANGELO, TEX.
3
1 Sept.
.148
223
$59,050
$48,000
KTXL-TV
SIOUX FALLS, S. D.
13
1 Sept.
.552
471
$41,009
$100,000
KELO-TV
SIOUX FALLS, S. D.
13
1 Sept.
18.79
690
$197,857
$150,000
KELO-TV
WILMINGTON, N. C.
3
1 Sept.
53.1
548
$224,828
$140,000
WMFO-TV
Frontier Bsctg.
Peoples Bcstg. Co.
San Angelo Television Co.
Video Independent Theatres Inc.
Morton H. Hcnkin
Carolina Bcstg. System. Inc.
BOX SCORE
/ . S. stations on air Markets cot ered
17 it 303
•Both new a.p.'a and Btations going on the air listed here are those which occurred betw|
ind 1 September or on which Inl lined In that I
are considered to be on me air wnen commercial operation starts. "Effective radiated Aural power usually is one-half the visual power. '"Antenna height above average terrain I above ground), tlnformatlon on the number of sets in markets wnere not designated ai be^ from NBC Research, consists of estimates from the stations or reps and must be deemed appro! mate. SData from NBC Re-earch and Planning NT A: No figures available at preiull on sets in market. 'Community would support proposed lower-power station at least three Jt4 or until such time as it becomes lelf-lulialnlng. iPresenuj off air, but still retains Cj •Non eommerclal. 'Above ground.
72
Sl'ONSOH • I i SKi'TKMlll'.K 1 ().")6