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got it straight
♦he Jockey's mouth from tm? *v
That's something that could be said for a lot »
of products and services Milwaukee buys, because in this case, the tipster we're referring to is a WEMP Disc Jockey! These boys are strong personalities around here with a loyal gang of fans. The audience they've built over the years is your market, and whether they lend their own inimitable styles to a "live" announcement you send them or play your transcribed message, you will sell on WEMP.
We suggest that you slap a harness on Milwaukee's vast buying market and do it at a right handsome cost per thousand. Give our reps a call and let them give you the complete picture.
Milwaukee's Best Buy
WEMP
5000 Watts at 1250
'■' I i 19.55 20 yearn oj lerviceto \tiltvauki
Represented nationaUj to Headlev-Reed
store is kept supplied with a Large
stuck s<> that the\ may he replaced as fast as the\ disappear from the shelves.
As a further means of tying in the show with the Standard Humph Dumpt) chain, a third puppet was designed In the K\\ Y-TV art department modeled after Toppy. the elephant trade mark of Top Value Stamps.
Humpty Dumph hrand eggs and Humph Duinptv Ice Cream were promoted with the aid of a Humph Dumpt] doll that was offered oyer the show. Viewers could hu\ the doll for $1.09 at Standard-Humph Duinptv stores. They could save 50^ by sending a label from an egg or ice cream carton to WKY-TV for a premium certificate. The certificate was worth 50<? towards the purchase of the doll at their local Standard-Humpty Dumptv store. 5,000 dolls ordered b) the chain were disposed of within t \\ • . weeks after the offer was made. W KV TV account executive, Jim Willis told SPONSOR that store managers report that ever since they've been unable to keep up with the demand for the particular eggs, called cage eggs, that were plugged during the doll promotion.
Plans are also underway for the construction of a giant copy of "Happv House." The replica will be displayed in parking lots at Humpty Dumph stores for the distribution of promotional material, and possibly merchandise for the youngsters.
Miss Jane and Humpty Dumpt) started making personal appearances two weeks after the show began. Their first appearance at one of the stores in the Standard-Humph Dumpt] (bain was publicized to the extent of just one announcement a da) for three days. They distributed 1,500 autographed pictures and. according to Mi>s Jane, could have used a couple of thousand more. \\ bile parents shopped, .lh<'\ left their children with the t\ pair. \ significant jump in sales during their appearance was reported b) the store manager.
Fan mail for the show has been. and continues to be, voluminous. Standard Humpt) Dumpt] officials have been amazed al the instant and mounting popularity of the show. Mail pull outdraws an) of the t\ ventures with which the compan] has previousl) been associated.
It was generalh believed at the shows inception that its audience would consist primarilj of tots in the pre-school age group. This has not
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SPONSOR
17 SEPTEMBER 1956