Sponsor (1956)

Buffalo's BEST Double Feature WGR-TV BUFFALO basic ABC National Representatives PETERS, GRIFFIN, WOODWARD, INC. YOU'LL SELL MORE ON CHANNEL 4 in the El Paso Southwest! KROD-TV dominates El Paso County* KROD-TV is the only station to reach Alamogordo (set penetration 80%) and Silver City (61). 98% reported Excellent or good reception for KRODTV in Las Cruces (81.3 penetration) while only 10% reported the same for station "B" •March 1956. Telepulse and Telcpulse on mvneishin. KROD-TV CHANNEL 4 EL PASO texas CBS ABC AFFILIATED with KROD-600 kc (5000w.) Owned & Operated by El Paso Times, Inc Rep. Nationally by the BRANHAM COMPANY seconds and contained basically the same message that the radio announcements did. The difference was that where the radio commercial used silent air the tv commercial used Illustrated silence. This fall the Rockmore agenc) i> guiding Easy Glamur along a somewhat different tack than it did last spring. There will be a greater depth of radio saturation with as many as 230 announcements a week in the New York market. Another 20 a week will be used on tv. In all markets covered by Easy Glamur, there will be a total of 1,500 spots a week at the peak of the campaign. All markets covered last spring will be used again this fall. The backbone of the Easy Glamur campaign is a saturation of the basic markets where the product is already distributed and designed to solidify and build them. Says Easy Glamur executive v. p. and account executive, Leonard J. Shaub, "Our main job is to back up distribution with advertising. We want to convince the dealers that they are being supported by the company and we want to sell consumers. In that way we are also adding to the number of distributors. It has been a case of building consumer demand and a trade awareness." Shaub pointed out that Rockmore's Easy Glamur campaign has been carefully planned in specific markets where the product has gained a toehold or was well established. Furthermore the campaign has been limited to the traditional heavy housecleaning periods in the spring and fall. Easy Glamur officials feel it has been a good time for a nationally distributed rug and upholstery cleaner to become established because such home cleaning aids are a "burgeoning business." This fall Easy Glamur's ad budget topping $200,000 will be distributed among 35 radio stations and 15 tv stations in nine markets. Women's shows and music-and-news shows are the staples of the fall campaign, explains Rockmore Timebuyer Al Sessions. Time has been consistently purchased between 8 a.m. and .">:.'i(l p.m. Only occasionally was time bought as late as 6 p.m. (>()'< of the commercials will run between eight in the morning and 12 noon. Mow going into their second semester with newh named Easy Glamur, Rockmore and client Glamur Products are hanging their dollars on one hope: "Easy will do it." * * * "SHEENA" FIRST WITH AUDIENCES IN 80% OF MARKETS RATED Highest in sales opportunities tor sponsors, the highest rated show in its time segment in most markets against local and network competition. Atlanta: 53.9% share of audience; Chattanooga: 63.5% share; Cleveland: 58.3% share; Columbus: 45.6%' share; Los Angeles: 32.8% share; Memphis: 45.9% share; Phoenix: 36.7% share For rating and sales success stories on SHEENA, QUEEN OF THE JUNGLE, Source: ARB, June, 1956 Write, wire, phone ABC FILM SYNDICATION, INC. 10 East 44th Street New York City OXford 7-5880 SPONSOR 17 SEPTEMBER 1956 103