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ROUND-UP
(Continued from page 70)
Sciences held its first annual "Night to Remember Moonlight Boatride" on 13 September. Entertainment was provided in part by ''The Many Splendored Stampers of Kenyon & Eckhardt."
* * <:•
Radio personality Ted Haas has joined KOA. Denver. For the past three years Haas has been master of ceremonies of a tape recorded show which took him to a different town each day in Kansas. Nebraska and Eastern Colorado.
* * #
A new eonrse in color tv has been added to the curriculum of the Academy of Advertising Arts in San Francisco. The course was inspired by local station KRON-TV's closed circuit color clinics for advertisers, prospective advertisers and ad agencies. *• * *
Another station that has gone u cstern is WAMO, Pittsburgh. Abbie Neal will be the distaff member of a quartet of country and western disc jockeys. Other country and western stars on WAMO include Slim and Loppy Bryant and Carl Stuart. * * *
Now ... by a Wider Margin
RADIO BY EAR
(Continued from page 39)
a program that interests him is phone his NBC Spot Sales radio salesman in New York and make his request. An operator then places a transcription of the program on a turntable that is connected with the telephone. The timebuyer can listen to as much as 15 minutes of the program or hang up anytime during the audition if he decides the show is not for him.
Transcriptions made for auditions by timebmers are edited versions of each station's local programing. Records are filed in a speciallv Unit console containing the telephone transfer equipment. The entire ranjze of radio programing is included on the transcriptions, including news shows. women's programs and music and news features.
Reber explained that although al present the service is available onlj in New York, it will gradualK lie expanded to other cities where NBC has sales offices such as Chicago, San Francisco and I. os \iuzeles. * • •
HOOPER -RATED RADIO STATION
in Houston
Hooper May thru July 1956
Monday thru Friday
7 A.M. 12 Noon
(Sample Size — 18,628)
KNUZ
23.0
Net. Sta. "A" .. 12.1
Net. Sta. "B" . 9.4
Net. Sta. "C" . 11.7
Net. Sta. "D" .13.8
Monday thru Friday
12 Noon -6 P.M.
(Sample Size 23,040)
KNUZ
23.2
Net. Sta. "A" .. 12.5
Net. Sta. "5" 8.4
Net. Sta. "C" 11.8
Net. Sta. "D" . . 7.7
hid. Sta. "A" _
. 5.9
Ind. Sta. "A"
.... 7.2
Ind. Sta. "B" .
. 6.7
Ind. Sta. "B"
.... 9.6
Ind. Sta. "C" .
13.8
Ind. Sta. "C"
11.1
Now . . . K-NUZ is the Leader by a
GREATER MARGIN— Yet the rates are Low, Low, Low!
join the Rush for Choice Avails.
In Houston the swing is to RADIO and Radio in Houston is . . .
Houston's 24 Hour Music and News National Reps.: Forjoe & Co. — New York, Chicago, Los Angeles, San Francisco, Philadelphia, Seattle
Southern Reps.: Clarke Brown Co. — Dallas, New Orleans, Atlanta
IN HOUSTON, CALL DAVE MORRIS JAckson 3-2581
SPONSOR
17 SEPTEMBER 1956
107