Sponsor (1956)

Page scan 0001047 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0001047
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

Stations carrying less than 30 hours of Negro programing weekly Chicago East St. Louis Evanston Metropolis . Sparta Urbana ILLINOIS WAAF WCN WSBC WTMV WEAW WMOK WHCO WKID 14 7 20 24 2 4 3 4 INDIANA Ft. Wayne WANE 3 Cary . WCRY 22 WWCA 25ft Hammond W|OB 22 Michigan City WIMS 2 IOWA Dcs Moines KWDM 7V4 Waterloo KXEL 1 KANSAS Concordia KFRM 2 Lawrence KLWN 2 Wichita KANS 2 KENTUCKY Bowling Creen WLJB 10 Campbellsville . WTCO 2 Central City WMTA 5 Covington WZIP 12 Cumberland WCPM 2 Frankfort WFKY 7ft Fulton WFUL 5 Hopkinsville . WKOA 6 Lexington WLEX 5 Madisonville WFMW 6 Radcliff WSAC 14 LOUISIANA .lexandria KDBS KSYL Baton Rouge WIBR Bogalusa WHXY WIKC Crowley KSIC De Ridder KDLA Hammond WFPR Houma KCIL Lafayette _ KVOL Lake Charles KAOK KLOU Mansfield KDBC Marksville KAPB Monroe KLIC KMLB KNOE Morgan City KMRC New Iberia KVIM New Orleans WJBW Oakdale KREH Opelousas _ _ KSLO Shreveport _ KENT KWKH Tallulah _. KTLD Thibodaux KTIB Winnfield _ KVCL MARYLAND Annapolis WNAV Baltimore Lexington Park WBAL WITH WPTX MASSACHUSETTS Boston WBMS WMEX Springfield W|KO 25 8 10 3 4 8 5 7 10 4 19ft 3 8 12 10 2 6 14 5 2 6 10 10 7 16 3 3 12 12 22 2 12 14 12 MICHICAN Ann Arbor Detroit Flint Grand Rapids Port Huron Saginaw . WHRV WPAC CKLW WXYZ WBBC WMRP WLAV WHLS WITH WKNX 3 3 2 18 23 10 3 2 3 3 MISSISSIPPI Aberdeen WMPA Batesville WBLE Booneville . WBIP Canton WDOB 6 4 6 10 Centcrvillc Clarksdale Cleveland . Columbia ... Corinth WCLC WROX WCLD WCJU WCMA 5 25 18 1 ft Crcnada WNAC 6 Culfport WCCM 4 Hattiesburg WBKH 15 Hazlehurst Houston WHSY WMDC WCPC 5 7 8 Indianola lackson WNLA WRBC 8 Laurel WAM!. 3 Louisville __ Meridian . WLAU WLSM WMOX 5 10 11 Newton Oxford WTOK WECA WSUH 5 19 S Philadelphia Tupelo WHOC WELO 7 7 Vicksburg WVIM 6 Waynesboro West Point WABO WROB 3 1? M Charleston Kansas City St. Louis .... . Sikeston ISSOURI _KCHR __KFRM KSTL WIL KSIM 4 2 18 6 3 NEVADA Las Vegas KORK NEW JERSEY MINNESOTA Minneapolis . WSCW 5 Minneapolis St. Paul . WCOW 4 WISK 12 •Based on information supplied to SPONSOR have not reported to SPONSOR Asbury Park Atlantic City Camden . WJLK WFPC WLDB WMID WKDN 2 5 20 9 6 Newark WAAT 10 Trenton WHBI WBUD 19 16 NEW Clovis Hobbs . .. . NEW Batavi i WTNJ WTTM MEXICO KCLV KWEW YORK WBTA 3 3 3 4 Buffalo . New Rochelle New York Patchogue WKBW WNRC -WEVD WAIK 16 7 1 ? Rochester NORTH Asheville Beaufort WHEC WSAY CAROLINA „ WSKY WBMA V* 2 12 6 Belmont WCCC ? RrevarH WPNF 2 Burlington _ WRRB 133/f, Canton Dunn .. .... WFNS WWIT WCKB 4 7 ? Durham WDNC 5 Edcnton WSSB WTIK wrnj 24 15 7 Elizabeth City Fayetteville -WCNC WCAI WFAI 3 6 16 Goldsboro WFLB WFNC WFMC 15 10 10 Greensboro WCBC 17 Greenville WGTC S Henderson _ WHNC 22 Henderson ville Hickory . WHVH . WHKP .. .WHKY 20 5 934 High Point _ Kings Mountair Kinston WHPE WMFR WNOS WKMT WELS 7 3 24 10 11 Laurinburg WISP WEWO 13 7 Lexington WBUY WACR 2 3 Mount Airy WSYD 4 N. Wilkesboro WKBC 3 NORTH Rcidsvi lie Rockingham Rocky Mount Roxboro CAROLINA WRAL WFRC WRcV WAYN WCEC WRXO 10 6 10 V2 6 8 4 Salisbury SanfnrH .WSAT WWGP 10 8 Siler City Smithfield Southern Pines Tarboro WNCA WMPM WEEB WCPS 5 4 17 1? Tryon WTYN 7 Wadesboro _ Wallace WADE WLSE 10 7 Washington Whiteville Williamston _ Wilmington _ Wilson . WRRF WENC WIAM WCNI . WCTM 6 4 11 15 1? WVOT Winston-Salem WAIR OHIO Akron WABf 14 6 ? Chillicothe Cleveland WHKK WBEX . WJW 8 10 17 Columbus Dayton WCOL WVKO WAVI 18 12ft 4 Fostoria WING WONE WFOB 15 2 2 Gallipolis , . .. WIEH 3 Springfield WIZE Toledo WTnp Youngstown WBBW OKLAHOMA Cuthrie ...... KWRW 3 5 2 1? Muskogee ... KBIX 1? Oklahoma City KMUS KBYE KLPR 9ft 2 6 ORECON Oregon City KCON PENNSYLVANIA Beaver Falls WBVP Chester WDRF Johnstown _WARD WJMJ RHODE ISLAND Newport WADK SOUTH CAROLINA Anderson WAIM WANS Barnwell WBAW Beaufort . WBEU Bennettsville WBSC Bishopville WAGS Camden WACA Cheraw WCRE Columbia WCOS WIS Darlington WPED Dillon WDSC Easley WELP Florence WJMX WOLS Creenville WESC Greenwood WCRS WCSW Greer WEAB Laurens _WLBC Mullins WJAY Myrtle Beach WMYB Newberry WKDK Orangeburg WDIX WTND Rock Hill __WRHI WTYC Spartanburg WJAN WORD Sumter __WSSC Union WBCU Walterboro WALD TENNESSEE Chattanooga __ Clarksvillc Columbia Covington Dickson Franklin _ Gallatin _ WAPO WDXB WJZM WKRM WKBL WDKN WACC WHIN 10 2 18 2 9 4'/4 3 8 7 12 6 63/4 4 6 3 4 6 7 6 9 13 3 15 3 8 9 3 12 6 11 2 24 14 10 18 7 6 by radio stations for its 1956 Buyers' Guide and this Negro market issue. 9 12 7 15ft 2 3 7 3 There may TENNESSEE Knoxville _WIVK 7 WKCN 10 Lewisburg WJJM 3 Lexington WDXL 7 McMinnville WMMT 2 Memphis _KWEM 26 WHHM 22 Murfrccsboro WCNS 7 Nashville „WKDA 6 Paris . WTPR 3 Ripley WTRB 17 Rogersville WRCS 3 Springfield _WDBL 8 TEXAS Andrews .KACT 6 Atlanta KALT ? Austin .KTXN ?n Bay City KIOX 6 Beaumont KRIC 1? KTRM 6 Center . KDET 5 Cleveland KVLB 6 College Station WTAW 5V4 Conroe KMCO 6 Corpus Christi KUNO 11 KWBU 7 Crockett KIVY 7 Dallas KLIF 18 KSKY 15 Denison . KDSX 7 El Campo . KULP 3 Fort Worth KCNC 11 Galveston KGBC 73 KLUF 5 Conzales . KCTI 1 Houston KNUZ 1? KPRC 6 Huntsville . KSAM 3 Jacksonville KEBE 9 Longview _ KLTI 6 Marshall KMHT 10 Midland . KJBC 7 Pasadena KLVL 21 Rosenberg KFRD 3 San Antonio KCOR 9 KISS 12 KMAC 12 KTSA 5 Taylor . . KTAE 8ft Terrell KTER 3 Texarkana KTFS 1ft Uvalde KVOU 6 Victoria ..KVIC 14 Wichita Falls _ KTRN 10 VIRGINIA WBLT ..WKLV Bedford Blackstone .. Charlottesville .... WINA Christiansburg _... WBCR Clifton Forge WCFV Crewe WSVS Danville WBTM WDVA Farmville WFLO Front Royal WFTR Hopewell WHAP Martinsville _ WHEE WMVA Newport News Orange Radford Richmond Roanoke .._WACH WJMA WRAD _.WLEE WXGI ...WRIS WROV WHLF WJWS WASHINGTON Kirkland Tacoma KNBX -KTAC WEST VIRCINIA Beckley Charleston Logan Oak Hill Parkersburg Princeton _. Welch WISCONSIN 3 15 5 3 2 12 9 4 7 2 14 6 10 5 5ft 3 10 3 6 21 6ft 5 _WJLS WCAW WCHS WCKV WKNA WTIP . WVOW WOAY WPAR . WLOH -WELC 3 9 2 3 7 1 5 12 3 3 5ft Milwaukee WMIL 15 be additional Negro-»ppeal stations which SPONSOR NEGRO ISSUE 17 SEPTEMBER 1956 23