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MEMO:
TO
TIMEBUYERS!
NOW
1 MILLION
WATTS!
WILK-TV is the worlds FIRST T.V. station to operate with more than a million Watts! NOW — your sales message is carried further and with even greater intensity than ever before.
Cover ALL the Rich Northeastern Pennsylvania Market with:
* I0P POWER!
* I0P RATING!
* I0P AUDIENCE!
* TOP PERFORMANCE!
LEADERSHIP — COVERAGE — POWER! Now — more than ever — WILK-TV gives you TOP AUDIENCE at LOW COST per THOUSAND! GET THE FACTS!
CALL AVERY-KNODEL, INC.
• NEW YORK
• CHICAGO
• LOS ANGELES
• SAN FRANCISCO
• ATLANTA
• DALLAS
• DETROIT
WILKES-BARRE SCRANTON
Affiliated with ABC
49TH b MADISON {Continued from page 12 i
On one j > < > i 1 1 1 in the story, however. I am quoted as saying, "We found radio so much more effective than newspapers that we dropped a number of newspapers and expanded our radio coverage."
The fact of the matter is that we did not drop any paper-, but we did readjust our scheduling. The quote continues, "larger unit ads at less frequency, replaced the more frequent smaller unit ads."' \1\ point is simply to stress that we did not eliminate newspapers as such. onl\ changed the -i rateg) of their use.
Charles L. Lew in
Vice President
The Rockmore Company
Vew ) orl
CASE HISTORY
\\ e were verj impressed with your article on Kings Wines (King's Wines: l'V, sales jump in two weeks. 20 August 1956.)
Since we represent a wine company, we wonder if \<>u would be kind enough to send us two additional copies of this article. ,\w Scott Tv-radio director Rosengarten & Steinke, Inc. Memphis, Tennessee
• SI'(»'SOK i happy to -<n. I reader Scotl two additional copies. For the many readers who request extra copies <■! SPONSOR, ten copies and over may be obtained at tli€ reduced rat«* of .'!.->< per copy. For volume orders reprints arr available at nominal cost.
NIELSEN CLARIFICATION
Your 3 September issue carries on page one an item which is a matter of real concern to llie \. ('. Nielsen Cornpain. I know thai you will, therefore, welcome a frank statement of our position in regard to it.
The article in question contains data 1 Please turn to page 21)
Apologies to NTA
In the IT Septembei issue, the foui page insei t for NTA was inadvei tenl K posil ioned so thai the Si si and fourth pages were transposed. The same in -in .ill appeal in a coi rei ted version in tlie 15 ( h tobei issue.
u
SI'ONSOH
1 (MTOBKR 1956