Sponsor (1956)

Page scan 0001150 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0001150
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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Note: Tv home totals are as of March 7956 and in many cases are now obsolete. NATIONAL TV SET COUNT BY COUNTIES New Jersey (Continued) STATE & COUNTY TOTAL HOUSEHOLDS TV HOUSEHOLDS PERCENT NUMBER STATE A COUNTY TOTAL HOUSEHOLDS TV HOUSEHOLDS PER CENT NUMBER HI 111. I' CAMDEN I APE \l \\ i I MBERLAND ESSEN 111 DSO\ RDON MIHUI I 1 I. BOO 71.000 \,o\ \ • MOM PASSAIC SALEM 58.700 23, 1"" U6.800 17.100 SCIMI II SI SSI X I Mu\ U ARREN NEW MEXICO BERNALILLO CATRON CHAVES COLFAX CI HKV UK BAC \ DONA W v I.DDY CHANT i.l LDALI PE HAMMING HIDALGO l.KA LINCOLN l.i is LLAMOS I.l NA MC K I Nl. I.Y MORA to QUAY RIO AKKIi: \ ROOS1 S \MHI\ M. SAN XI an \\ Mli'.I EL SANTA I K SIERRA SOCORRO TAOS TOKK NEW YORK M.I'.Wi O.LEG IN5 BRONX BROOME CATTAR M Gfl i VVUGA i II \l IM i)l \ CHEM1 m: I o . LINTON i ((I.l Mill A CORTLAND |<I LAV \UI DUTCHESS i ore ESSEX FRANKLIN i i iii\ -i;k i;ki ENE IIAMH.i 0 HERKIMER JBFFBH 0 KINGS LEWIS LIVINOSTON MADISON MONROE MONTGOMEB1 \ \SS M NEW ViHtK \l \( Ml\ ONEIDA ONOND w. \ MO ORANOl OH i 'AS OBW I 1. 1 i EGO PI T\ wi 18,400 210.100 57,100 500 15,200 300 10,! 300 1,800 ,00 7.200 1.500 C.l ::." :,.7lin 1.100 2,300 5,1110 1,700 2.900 1,400 00 5.011.400 13.700 164.700 60 200 24.700 17,) I 1,200 12,000 11,100 38.000 10,600 17,900 1,300 19.700 27,100 6,500 11,100 19,400 70.200 115 200 18,400 18.100 si M M 81 15 33 n 19 21 15 11 35 28 II sl 71 66 79 85 sj v 7.-. 78 82 30 35.410 85.510 11.540 25.670 248.170 27.590 170.770 12.260 60.540 80.830 73.620 49.310 19.560 98.350 14.360 28.320 9.540 I 18.750 15.010 89.830 35.400 170 7.650 490 2.050 180 6.740 6.150 1.740 530 40 490 4.210 670 1.440 1.150 1.390 320 2.550 950 1.580 920 790 1.660 1.070 4.240 700 730 810 570 zltT 2.240 67.810 8.800 380.590 48.760 20.500 18,160 •k ii;n 23.110 10.010 12.260 11.910 9.790 30.700 256.0311 l, .'I'll. 7.640 14.210 12.610 7 I ,li 1.080 16.230 1 8. 1 <H) 731.970 4.890 8.690 12.090 140.440 15.550 275.510 529.720 54.350 60.090 S6.080 14.900 39.440 8.230 20.260 13.780 5.590 ■ 459.520 RKNSSEL M.K ■ 36.020 RICHMOND 49.330 lND -''' 22.890 ST LAWRENC1 SARA TOG V SCHENEI PAD1 S( HOHARIE SCOT II i i. 1.7110 SENECA s'l'KI BEN SUFFOLK si i.i.i\ AN TIOGA TOMPKINS 1 LSTER W Mini \ WASHING! ON W VYNE H : 13, I 1 1,000 \\ ESTCHESTER u WiMINi: YATES 219.300 9,400 5.! NORTH CAROLINA 1.041.200 ALAMANCE ALEXANDER ALLEGHANY ANSON \ s 1 1 1 : AVERY i;i M FORT BERTIE BLADEN BRUNSW II K I'.l [CCOMBE BURKE . m: minus CALDWELL . win \ I'AKTI 111 I C \s\\ ell ' VI WVI'.A i II VI II WI OHEROE II CHOWAN CLAY CLEVELAND COLUMB1 riiAi EN ' I Mill in. \\n ' i nun i . K HARK DAVIDSON DAVIE DUPLIN DURHAM i DGEOOMBE FORSYTH FRANKLIN i. \s I n\ GATES GRAHAM GBANVXLLE GREENE GUILFORD HALIFAX HARM I I II W WOOD III Mil RSON HERTFORD HOKE HYDE IREDELL I M KSil\ NSTON him s LEE LENOIR I I \i OLN \K DOWELL M M ci\ MADISON MARTIN MEOKLENBERG MITCHELL MON I QOMERY VI II NASH M.U II I\IH I II NORTHAMPTON ONSLOW lilt \ M.I PAMLII i> I \s«ji OTANK PENDER II K'.'l l\l \NS PERSON PITT POLK II Wlinl.l'll RICHMOND ROBESON ROCKINOH m III1U w 1:1 i iii in mil. ::. inn 2.100 I.l 3.000 i. ion 11.200 17.0110 1,400 6.400 100 17,400 4.000 2.800 1,300 [G Inn 11.700 13.200 25,300 800 , .... 3.800 11.100 ,,,, .... 30 100 I 700 ,. ;im, 12,500 i 100 9.000 1,700 i mo 1,300 L5 100 ,,, 0.200 11,200 0,500 300 4,200 6,000 4,200 13.900 20.000 , 700 10.100 2,500 6,700 [00 1 i. 100 00 ig 800 17, 100 1 I : si 82 30 M 81 51 30 38 :.l s;; 19 14 24 24 '.1 71 21 19 50 si in 12 ".7 37 II 03 40 11 13 10 51 59 53 10 35 51 76 • .9 51 • 71 70 67 li 71 II, 'Ui 20.170 41.620 5.930 3.880 G.070 19.980 IC3.520 10.930 7.970 14,090 24.930 10.520 I 1.340 15.090 182.900 7,620 4.830 16.710 2.680 1.040 3.230 2.410 1.260 6.590 2.960 1.920 1.680 17.640 7.060 14.030 0.270 830 2.720 2.290 14.230 3.000 970 1.230 310 9.420 2.830 8.450 7,740 1.070 570 13.440 2.530 3.140 20.320 6.890 36.070 2.510 19.860 1.310 410 3.280 1.760 45.090 5.730 3.160 3,990 3.770 2.680 1.190 620 9.370 1.700 6.280 1.070 3.090 5.660 4.040 3.430 1.500 1.480 3.060 46.240 I. 190 2.380 3.540 6.210 10.280 3,260 4.650 5.670 1.070 | 960 1.600 1.480 2.770 11.980 2.150 9.400 6.610 8.650 12.850 15.600 7.290 STATE a COUNTY TOTAL HOUSEHOLDS TV HOUSEHOLDS PER CENT NUMBER SAMPSON LND STANLY STOKES 1,700 slHICl SWAIN I IIANSYIA ANIA TYRRELL I \ln\ 11.500 1,200 10.400 VAN! I. H MM WARREN W VSHINGTON \\ \TM I, \ WAYN1 U 1LKES H ILSON YADKIN ■l \M I \ 15.500 12.700 NORTH DAKOTA \D Wis BARN) s BENSON BLLLINGS BOTTTNEA1 1,200 1, 100 2.1110 IliiW \l \\ iii km: hi in. i H. ii . ISS i W M.ILK I. ■ '.' Iv 2.600 DICKER DIVIDE DUNN EDDY EMMONS i mo 2.100 I OSTER i nl DEN VALLEY i ill AN tKS GRANT GRIGGS 1,500 12 mill 1,600 1 .'mil HETTNGER KIDDER l.A MOURE LOGAN Ml HENRY 1.500 I. nun MC IXTOSII MC KENZII \H LEAN MERCER MORTON 00 1,800 2.100 ". Mill ViKAII. M LSON OLIVER PEMBINA PIERCE K WISKY RANSOM ill w II. I I KM 111. WSl' ROLETTE 00 2,100 2.200 1 ! 5.200 2.300 SARGENT SHERIDAN -llll \ SI OP1 STARK 00 .. ,,,, 1.100 STEELE STUTSM \N TOWNER TRAILL WALSH 1.1 I 600 WARD WELLS WILLI WIS OHIO Mi WIS M.I.LN l-lll, \\|i VSHT Mil 1 1 VI HENS M i . 1 . \ 1ZE BELMONT BROW N Bumj K I MlllllLI, .',7011 j ,„, 2,670.000 11.700 11,300 12,700 ill Wll-MIIN CLARK CLERMONT i I [NTON i ul.l Mill \\ \ v 300 300 ' nslH \ I II \\\ I'llllli i I \ Mini. \ DAllkE DEFIANI I 168 in.. Oi • DELAW viil i mi: I' Mill II i D 69 21 HI 44 60 36 44 42 • 18 ■■7 66 15 16 13 16 13 77 112 19 15 36 15 15 16 '■1 72 7'1 19 19 111 15 36 36 7 2 15 1 17, 39 II 32 59 43 59 32 .12 7'. 56 11 15 81 -i so 88 ■ 87 s7 ■ -1 91 85 3.960 2.280 9.020 3.040 7,880 550 1.460 530 5.720 3.980 22.480 1.740 1.270 1.730 8.910 5.100 7.200 3.650 1.190 84 400 300 3.330 1.070 80 1.330 160 770 5.190 14.250 830 1.270 210 570 530 1.210 670 140 6.670 1.150 980 450 870 1.120 640 1.280 830 260 1.880 740 3.880 370 I. too 180 1.400 920 1. 110 1.290 640 3.050 730 1.060 520 430 80 1.030 910 3.660 410 2.200 1.780 6.470 1.180 1.220 2.328.000 5.330 24.060 9.610 22.800 9.130 8.560 22.740 5.800 13 000 4.850 7.690 32.700 11.920 7.140 27.810 6.900 10.640 423.570 11.370 7.210 8.210 14.580 15.380 , I SPONSOR I im [<OBEB 1 *>•">(>