We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
—
CF puts shows on sharing block
20th Century
NTA deal
pending
Englander may stalk Sealy
NBC's WBUF
enjoys conversion
boom
Report Kintner resigns
Edwin W. Ebel, General Foods marketing v. p., will entertain any coparticipating offers for the 4 half-hour shows the account has debuted on the networks this fall. The shows: Hiram Holliday, Zane Grey, 77th Bengal Lancers and West Point. The reason: because of changing market conditions for some of its brands, GF finds its tv budget somewhat overextended. Quarters involved are the last of this year and the first one of next year. GF's budgetary year ends 31 March.
-SRDeal for National Telefilm Associates to acquire 400 additional features from 20th Century-Fox was still in negotiating stage at SPONSOR'S presstime. Spyros Skouras, 20th's chairman, told SPONSOR negotiations had not yet reached stage where he could present final proposition to his board. Skouras admitted deal involved a partnership in NTA's film network, but said extent of 20th's participation in the network had not been ironed out.
-SREnglander bedding is mulling a novel coverage pattern for manufacturers with plants located in multiple parts of the U.S. The plan, as submitted by North Advertising, Chicago, calls for buying spot tv campaigns on clusters of stations. There would be a cluster for each of Englander 's 16 factories. The choice of markets would be determined by this yardstick: whether the station's area is close enough to the nearest factory to make it profitable to ship to that area. Englander spot campaign would entail around Si. 5 million. The competitive target: Sealy co-op groups which represent 31 factories.
-SRRevealed by NBC during dedication of its WBUF television center 11 October: as result of high-powered promotion campaign since network took over WBUF, uhf conversion has gone well over 50% and sales of all-channel sets have boomed. RCA distributor said September sales doubled August's, GE distributor reported 35% increase in September.
-SRIs Robert Kintner resigning as ABC president? Officially, at SPONSOR'S presstime, ABC-Paramount Theaters Inc. spokesman denied report. But this was unofficial story from multiple sources: (1) Board asked for Kintner 's resignation in meeting last week; (2) announcement would follow settlement of Kintner 's contract which has 15 months to run.
This is SPONSOR'S last bi-weekly issue. First weekly out 27 October
This issue, SPONSOR'S 229th in 10 years of publishing, is the last bi-weekly; on 27 October SPONSOR goes weekly. Readers will find the new weekly completely redesigned, news-paced and packed with new features but built around the basic use article format of SPONSOR bi-weekly. For SPONSOR'S editorial promise to its readers and more detail on SPONSOR'S weekly concept, see p. 136.
BPONSOR. Volume 10. No. -I. 15 October 1956 Published biweekly bj SPONSOR Publications Inc. Executive. Editorial. Advertising, Circulation Offices. 40 B. 49th St.. New York 17. Printed at 3110 Elm lie, Baltimore, Md. $8 a year In U.S. $9 elsewhere. Entered as second class matter 29 Jan. 1948 at Baltimore postofflce under Act ot 3 Mar. 1*79