Sponsor (1956)

advertisers use 15 October 1956 Volume 10 Number! ARTICLES Feature Hint's spectacular impact Avalanche of major-studio Hollywood product will have far-reaching impact on tv, changing soot buying patterns, affecting role of independents, boosting fringe time Is Detroit's spot strategy a media )lodel-T? Are automotives getting their spot dollar's-worth? SPONSOR visits Detroit, analyzes factors it, car companies' mis-use of spot radio and tv »»!# I an Elvis sell soap? Elvis and rock-'n'-roll have captured the teenage audience. Here is an evaluation of this teenage market as real and potential consumers «> — llelene Curtis' race with tv Network tv gets more than half of Helene Curtis Industries' $10 million ad budget, with multiple-show pattern selling multiple-product line of toiletries »>'l .So your budget is too low for tv SPONSOR recaps and evaluates the advertising pattern that has increased Freirich tongue's sales by 200% during the product's first 12 months on the air li(i .VIII \\\l fAL FARM SECTION — starts page Hit 1. The V.S. farmer: better off in many wags While farm prices are a problem, fewer farmers are sharing farm wealth. Stories in chart form detail farm mechanization, growth of family amenities '"' 2. Status of form radio €ind tv Programing to radio and tv's biggest specialized audience is increasing. Farm tv is growing in importance as tv ownership increases 25% in one year / / '{. I arm radio-tv stations A cross-section of farm radio and tv stations with facts about amount of programing, names of farm directors, power, frequency, network affiliation, etc. ;j f COMING I irsi issue of the new weekly SI*0\SOII Readers will find many changes in the new weekly SPONSOR from a completely redesigned format and cover to the date of issue which is designed to put copies in readers' hands just before each weekend 27 Oft . I Oth anniversary section First weekly is>,tie falls on SPONSOR'S 10th anniversary. Features include a profile of Cameron Hawley, author of "Executive Suite," who was the first Mr. Sponsor we interviewed 10 years ago. a historical cavalcade of the industry; ,tmr .. many other keepsake features ■" ' IrCI< DEPARTMENTS AGENCY AD LIBS AGENCY PROFILE, James S. Bealle FILM NOTES 49TH & MADISON MR. SFONSOR, Horry Patterson NEW & RENEW NEWSMAKERS NEW TV STATIONS P.S. RADIO RESULTS ROUND-UP SPONSOR ASKS SPONSOR BACKSTAGE SPONSOR SPEAKS TIMEBUYERS Editor and President: Norman R. Glenn Secretary-Treasurer: Elaine Couper £t Vice President-Genl. Manager: Bernard Executive Editor: Miles David News Editor: Ben Bodec Senior Editors: Alfred J. Jaffe, Evelyn Ki W. F. Miksch, Jane D. Pinkerton Assistant Editors: Robert S. Solotair, Morse, Joan W. Holland, Erwin Ephron Contributing Editors: Bob Foreman, Joe C Art Editor: Phil Franznick Photographer: Lester Cole Advertising Director: Arnold Alpert Advertising Department: Charles W. G« New York Headquarters; Kenneth ' Midwest Manager; Edwin D. Coope1 Manager; Jean Engel, Production Charles L. Nash, Marilyn Krameisen, £t Becker Circulation Department: Milton Kaye, i Bynoe, Emily Cutillo, June Kelly Administrative Coordinator: Catherine ! Rose Accounting Department: Laura Oken, L Fazio Secretary to publisher: Carol Gardner lied blwerkl) b> SPONSOR PUBLICATIONS! combined viitli TV Executive, Edllorla! Olrculal Vclvei : 0 ' Hi K 190) si 19th « I Ni « i'orh 1 ;, \ ^ Tele] tie Ml'rraj II tMTln 1 1. 1 I Grand \>r I'limii Lot Am:. -Irs Office '>"v Sunset B«i* Phi ne BOIlywo <l I 8089 Prlntlns Office: 3111 \ i Ball iin.-i. I I Md siii i i, lulled • If i >• .i: Canada ajul forolcn $!• Single III I s \ Vddrrss all mi I IDtll si \. Fork i: N ! MTJrriJ II ' i.i.i wr.r,. sponsor publications inc