Sponsor (1956)

Guild Films Offers A-Time Programming For Every Station Need Guild Films makes available to you this A-time programming for any slot you may wish— morning, afternoon or evening. Write, wire or phone us now for full facts— and for our realistic, down-to-earth prices. COMEDIES . DRAMAS TTiW MOI n (III. (.ul.ll-.r^-), DUFFY'S TAVERN (2(> in color) JANET DEAN GUILD FILMS 49th and Madison Company. Inc. 460 PARK A V t NU C NIW lOH,?/ N V MURRAY Hill 85365 Changing role of the rep I was most interested to see sponsor's wonderful article. "The changing role of the rep" in your 1 October issue. All too often, the station rep is given little credit for his valuahle role in the growing spot and television phase of our business. Clients, agency management and the people hack at stations across the country can now appreciate the complicated and detailed sales job which reps fulfill, sponsor. as always, is the best magazine in the broadcasting business. Roger C. Bumstead, rned. dir., MacManus, John & Adams, New York How to get rich in tv I feel that I should warn you that I've retired from my mink-lined suite of offices as tv copy chief of Benton and Bowles, to spend all my time w riling. Simon and Schuster, sensing m\ need for money, have managed to wring another book out of me. called "How to Get Rich In Tv Without Reallj Trying. This book can destroy our world as we know it. The dangerously clear case histories and the all-too-graphic diagrams can turn any tv viewer, no mailer how advanced the condition has become, into a t\ insider, rich. powerful, sought after. No one will l>e left to watch. Tv, so rapidh becoming a major industry, will collapse, and with it a whole way of life. Shepherd Me vd Douelaston, \ eu ) <"/. e Mead must be Btopped. N\ .■ knew In was dangcrous when In wrote "How to Succeed in Business Wiih. mi Reallj Trying" and "The Big It:. II ..r Wax" I. iii now he's gone i 'ar. I.. in. I. I. II iv forces for a counter-attack, we'll carrj selections from his latest pamphlet in a future issue. Radio and tv basics I know it's a little late hut congratulations I understand are always in ni iln . Please accept mine tor a terrific job on your "Radio and Television Basics." They are simplj meat. Melvin A. Goldberg, dir. of research Westinghouse B'casting Co.. N. Y. • You're not ali.ne. M.-l. requests are -nil C Ing in for SPONSOR'S Ra.lio. Tele* i-ion and Film Ita.ie-. Limited quantities are now available at 3<)e a eopy for Radio anil Tv Basics anil 2.">e a eopy for Film Basics. Ff»r volume orders tlttO anil over) the rost is 20e per eopy. Request for a new column In renewing as a subscriber, we would like to make one suggestion: To make your new format all-inclusive, please try and include one page devoted to current, new radio spot campaigns being placed on independent (as well as network I stations. .1 wies Wilson, manager WAND, Canton, Ohio • Reader Wilson f:ets hi. wish. Please turn to page 68 fur a new feature. Spin Ituys. This column includes Loth radio iX t\ -put hu>-. Negro section letters 1 wish to compliment \ou on the excellent treatment of our interview as evidenced in the 17 September Negro Radio issue of sponsor. You certainlv got the "meat" out of our talk — and it couldn't have been written any more intelligently or clearer. If the assignment were mine. I wish I could have done as well. Jack L. Matthews, dir. of media ('Union E. Irani,-. Inc.. Chicago Some of our clients who saw the Negro Radio issue were interested to see in print how main other companies were heginning I" explore the field in which we had long ago helped them slake their \er\ substantial claims. Thanks in Jam Pinkerton for the accuracy of her quote From me. . . . \inl aside from this personal reaction, everj one in the trade agrees with me that this is the hest summary to date of the Negro market media situation. I'll use it for reference until your next Negro issue. \l\ni ii im VlLISON, media director Herschel Z. Deutsch, New York 22 SPONSI1H 27 OCTOBER 1956