Sponsor (1956)

Page scan 0001484 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0001484
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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in their fields IN COLUMBUS TELEVISION . . it's WBNS-TV . . . with a *43.0% of the three station audience and a coverage of 500,400 TV families. IN COLUMBUS INDUSTRY . . . it's such names as General Motors . . . Westinghouse . . . North American Aviation, Inc. . . . Over 800 diversified industries . . . 78,500 employees and a $332,000,000 payroll. FOLLOW THE LEADER INTO 1,872,900 PROSPECTIVE CUSTOMERS HOMES WITH WBNS-TV AND WATCH YOUR SALES TAKE THE LEAD IN COLUMBUS' MARKET. *ARB August, 1956 No "5 m "Columbus Market" Scries WBNSjgg HI PRl SI \l 1 I) BY BLAIR TV channel 10 • columbus, ohio < lis I \ Network Affiliated with Columbus Dispatch General Sales Office >3 N High Si direction tu an) business, i uring the in veai that I ha\e been a reader of sponsor, I have found it to be just such a trade journal. Oliver Treyz, vice president \l'>< TV: "In your first issue, you said: 'SPONSOR is the trade magazine foi the man who foots the broadcast advertising bill. \ such, it* objective is to do a job for the sponsor.' In youi first L0 years, you filled your own tough bill. If the past be prologue, SPONSOR will meet the tougher challenges t" come. J. L. Van Volkenburg, president, CBS Television: "The success of SPONSOR over the past 10 years has grown out of its very clear appraisal of its readers' needs. It factual and informative pane have mirrored the ever-changing opportunities, both in radio and television, for advertisers to achieve maximum effectiveness for their marketing objectives. I am confident that the new frequenc) of publication will add to the magazine's usefulness in the next LO-year cycle. Lloyd George Venard, president. Venard. Rintoul & McConnell: "Congratulations on vour might) L0 years of service to the broadcast media. I am sure that the industn welcome Ike CofttUteittol Dunde Statiofi TV4 Montana You'll profit from BIG TUNE-IN week after week ***** ****** Ziv's New Stor-Spanglcd Rating Winner SEE PAGES 77, 78, 79 I :;. M'ONSOH 27 OCTOBKR 1956