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f low ^Arvailabie
from SPONSOR
SERVICES INC.
BOOKS
1 ALL-MEDIA EVALUATION STUDY $4
155 rages
This book gives you the main advantages and drawbacks of all major media . . . tips on when to use each medium . . . yardsticks for choosing the best possible medium for each product . . . how top advertisers and agencies use and test media . . . plus hundreds of other media plans, suggestions, formulas you can put to profitable use.
2 TV DICTIONARY/HANDBOOK $2
48 Pages
The new edition contains 2200 definitions of television terms . . . 1000 more than previous edition. Compiled by Herbert True of Notre Dame in conjunction with 37 other tv experts, TV DICTIONARY/HANDBOOK also contains a separate section dealing with painting techniques, artwork, tv moving displays, slides, etc.
3 TIMEBUYING BASICS $2
144 Pages
The only book of its kind — the most expert route to radio and television timebuying. A group of men and women who represent the most authoritative thinking in the field talk with complete candor about tv and radio and the opportunities these media offer.
BOUND VOLUMES
14 VOLUME FOR YEAR 1955
$15
Every information-packed issue of sponsor for 1955, bound in sturdy leatherette. Indexed for quick reference, bound volumes provide you with a permanent and useful guide.
15 BINDERS
1_$4 2— $7
Handy binders provide the best way to keep your file of sponsor intact and ready to use at all times. Made of hard-wearing leatherette, imprinted in gold, they'll make a handsome addition to your personal reference "library."
15 SERVICES TO HELP YOU MAKE THE MOST OF YOUR RADIO AND TELEVISION OPPORTUNITIES
REPRINTS
4 HOW DIFFERENT RATING SYSTEMS VARY IN THE SAME MARKET 15c
Ward Dorrell, of John Blair (station reps), shows researchers can be as far as 200% apart in local ratings.
5 TELEVISION BASICS
24 Pages
6 RADIO BASICS
24 Pages
7 FILM BASICS
12 Pages
35c 35c 25c
8 PROCTER AND GAMBLE STORY 25c
20 Pages
9 ADVERTISING AGENCY IN TRANSITION 25c
16 Pages
10 92 WAYS TV MOVES MERCHANDISE 25c
16 Pages
11 TIPS ON TV COMMERCIALS
6 Pages
25c
12 NEGRO RADIO HAS COME OF AGE 25c
16 Pages
13 WHY 5 NATIONAL ADVERTISERS BOUGHT SPOT RADIO 25c
6" Pages
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27 OCTOBER 1956
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