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From cover to cover, \our first edition of the weekly issue was bright, informative and well written.
We wish fi>i sponsor and ils editors and writers and other officers and statf members even greater success than the publication enjoyed in its first 10 years as a bi-weekly.
Changing to a weekly issue is. we believe, a good omen for an even better second decade of publishing in the radio and television field, which you have served faithfully and well.
James S. Bealle. J ice President. 77
Radio Dir. Ken von & Eckhardt Inc.
I want to tell you that I spent a verj pleasant hour on the train this morning reading your first weekly. It is beyond a question a beautiful job. both from the point of view of material and format.
Robert E. Eastman, Executive Vice President, John Blair & Co.
I finally had the opportunity last night to sit down at home and digest your new version of sponsor.
Previously you had a hell of a magazine that came out twice a month. It now comes out four times a month and it's still a hell of a magazine. Just how you are going to keep pace with such an ambitious format weekly defies m\ thinking, but I assume everybody on the staff wills to die with dear old Rutgers. Steve Davis Young and Rubicam, New ) ork
Warmest congratulations on your 10th anniversary, and on the new SPONSOR format. We here at Jepco, Chicago wish you many more years success, and all our best wishes.
James D. Bowden, John E.
Pearson Co., Chicago
Congratulations to sponsor on its tenth anniversary. And a "sustained bravo" for the new weeklv. It is most readable.
Eleanore P. Hurley, Director, Press Information, WQXR
Twenty years of college broadcasting
This entire year (specifically 17 November) WBRU, the student radio station at Brown University, will be celebrating its twentieth anniversaryoldest college station in the country.
E. David Rosen, general manager
The Ivy Network
sponsor
10 NOVEMBER 19.10
ONE WILL DO/
One station — WBNS Radio — drops sweetspending Columbus and Central Ohio right in your lap. WBNS delivers the most listeners . . . twice as many as the next biggest station. The most and also the best. With 20 top Pulserated shows, WBNS puts push behind your sales program. To sell Central Ohio . . . buy WBNS Radio.
CBS FOR CENTRAL OHIO
Ask John Blair
The number one Pulse station covering 1,573,820 people with 2 Billion Dollars to spend.
IViffl
tHBFac
radio
COLUMBUS, OHIO
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