We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
Tv programing and costs
COM PARAGRAPH
I his is the first of sponsor's new C< mi paragraph sections. It is designed to give readers a monthK updating on television programing and costs. It replaces the Comparagraph feature in foldout form which appeared in sponsor for many years. The objective of m'onsor's editors has been to provide a maximum of information in the most convenient and readable form. Suggestions from readers as to format and contents will he welcomed and used as a basis for future additions and revisions. Your comments are the best basis on which sponsor can fulfill its mission to provide "use" material in easy-to-get-at form. The next Comparagraph will appear in the 22 December issue of sponsor.
ISetwork program profile provides average show costs see below
2 Cost-per-1, 000 for top 10 night and daytime programs . . page 34
3 Comparagraph gives day-by-i/m chart of all net shows ... page 36
4 Alphabetical list of net shoivs includes costs, sponsors . page 40
5 Spot tv basics this issue covers seasonal spending trends page 46
1 NETWORK PROGRAM PROFILE
AVERAGE COST OF PROGRAMING BY TYPES
Cost Number
Cost Number
Cost Number
Cost Number
Hour drama $59,000 12
Half-hour drama $34,344 16
Situation comed\ $36,500 15
Hour comed) -\ ariet\ $61,333 9
Half-hour comedy-var. $46,286 7
Adventure $34,000 19
Quiz $27,625 16
Daytime serials $8,911* 9
•Per week of five shows; other programs are once-weekly.
NUMBER OF SPONSORED HOURS: LIVE AND FILM
Daytime
Nighttime
Network
Sponsored hours
% live
% film
Network
Sponsored hours
% live
% film
ABC
11
4.5
95.5
ABC
20
52.5
47.5
CBS
45.25
91.2
8.8
CBS
27.5
50.9
49.1
NBC
24.15
92.7
7.3
NBC
26.83
72.0
28.0
•For week of 25 November-] JM-ifmber.
SPONSOR • 24 NOVEMBER 1956
33