Sponsor (1956)

Page scan 0001861 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0001861
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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Louisville's BEST KNOWN FIGURE He's the WHAS-TV Channel 11 figure, reminding viewers in this instance of WHAS-TV's popular 6:00-6:15 pm, Monday through Friday interview program, "Small Talk". At other hours he addresses a typewriter and becomes a sportscaster to promote another WHAS-TV production, "Sportraits". Many local and national advertisers recognize the value of participating schedules on these and other well-produced WHAS-TV shows. The Channel 11 figure constantly reminds viewers of WHAS-TV's excellent programs. He should remind you that for selling results, individual and distinctive treatment, your advertising deserves the impact of programming of character. In Louisville, WHAS-TV programming PAYS OFF! Are you participating? VICTOR A. SHOLIS, Director NEIL CLINE, Station Mgr. Represented Nationally by Harrington, Righter & Parsons Associated with The Courier-Journal and Louisville Times BASIC CBS-TV Network SPONSOR 24 NOVEMBER 1956 81