Sponsor (1956)

Page scan 0001955 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0001955
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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WOC TV -tfo/l Proved by 648,330 Pieces of Program Mail received by this Station During 6 full Years of Telecasting . . . ^I^WdU 1 his fabulous response . . . 91! i of it to local live telecasts . . began in 1950. That year . . WOCTVs first Full year on the air . . . 3 $,8 o pieces of program mail were received; this mail came From 23 IowaIllinois counties — 237 cities and towns. By 1955, this response jumped to 149,215 pieces of program mail received during a 12month period; it came from 39 Iowa-Illinois counties — SI 3 cities and towns in these counties. Accompanying map shows breakdown of this 1955 program mail, proving WOC-TV's "Good Picture'* area. WOC-TV Viewers are responsive. They respond to WOC-TV telecasts by mail. More important, they respond to advertising on WOC-TV by purchases at retail outlets. We have a million success stories to prove it (well, almost a million). let your nearest Peters, Griffin, Woodward representative give you the facts. Or call us direct. WOC-TV 39-COUNTY COVERAGE DATA Population Families Retail Sales Effective Buying Income Source Number TV Homes Source • 1,568,500 • i8i,800 • SI, 926,588,000 • 52,582,388,000 ^ 1956 Survey of Buying Income ( Sales Management ) • 317,902 0 Advertising Research Foundation WOC-TV Owned and Operated by Central Broadcasting Company, Davenport, Iowa The Quint-Cities Station — Davenport and Bettendorf in Iowa; Rock Island, Moline and East Moline in Illinois Col B. J Palmer, president Ernest C. Sanders, resident manager Mark Wodlinger, resident sales monag PETERS, GRIFFIN, WOODWARD. INC Exclusive National Representative