Sponsor (1956)

Page scan 0002002 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0002002
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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A weekly listing of changes in the advertising and broadcast fields NEW ON RADIO NETWORKS SPONSOR AGENCY STATIONS American Pop Corn, Sioux City, Iowa Hartman, Chi ABC Dow Chemical, Midland, Mich MacM-|&A, Bloomfield Hills, ABC Mich Frito Co, Dallas Tracy-Locke, Dallas ABC Cood Housekeeping, NY Crey, NY ABC PROGRAM, time, start, duration .Breakfast Club; M 9:30-9:35 am; 12 Nov Rod Foley Show; Sa 12:30-1 pm; 19 Jan; 52 wks Magla Products. Newark Renuzit Home Products, Phila Seaboard Drugs, NY Seven-Up Co, St. Louis Seven-Up Co, St. Louis Standard Brands, NY Super Animals, NY Breakfast Club; M-F 9-10 am; 3 5-min segs; 6 Feb lack Paar Show; M-F 11:15-11:30 am; 8 5-min segs; 19 Nov; 1 wk Edward Lieb, Newark ABC Breakfast Club; Th 9-10 am; 5-min seg; 28 Feb APCLOK, Phila ABC Jack Paar Show; Th 11:15-11:20 am; 3 |an Crant, NY MBS Parallels in the News; M-F 11:05-11:10 am; 26 Nov JWT, Chi . .ABC Breakfast Club; M-F 9-10 am; 4 5-min segs; 3 Dec |WT, Chi NBC 187 Bandstand; M-F 10:05-11:00, ll:05-12n; parties; 4-21 Dec JWT. NY CBS 202 House Party; M 3-3:15 pm; 26 Nov; 52 wks Maxwell Sackheim, NY MBS Inside the News; Su thru Sa. various times; 10-30 Nov; 18 times RENEWED ON RADIO NETWORKS SPONSOR AGENCY Allstate Insurance, Chi Christiansen, Chi STATIONS PROGRAM, time, start, duration ABC Mel Aliens Sports Report; M-F 6:35-6:45 pm; 18 Dec; 52 Drackett Co, Cin Ralph H. |ones, Cin ABC Breakfast Club; Tu 9:55-10 am, Th 9:35-9:40 am; 27 Nov Sandura Co, Phila Hicks b Creist, NY ABC Breakfast Club; Tu & Th 9:40-9:45 am; 20 Nov BROADCAST INDUSTRY EXECUTIVES NAME FORMER AFFILIATION NEW AFFILIATION Robert A. Anderson California National Productions, NY, dir bus affairs Same, dir bus & admin )ohn C. Bechtcl _NBC. tv films, NY, mgr revenue servs Same, admin sis mgr Cordon Carroll Associated Artists Productions, NY, sis Same, nat sis Cene Ellerman WWTV, Cadillac, Mich, gen mgr Same, vp Dominic M. Farrell Crosley Broadcasting, Cin, acct exec WKRC-TV, Cin, acct exec Jack Fenimore ._ Kling Film Enterprises, Chi, exec producer Same, Hy, vp, chg sis & production George W. Harper Libby. McNeill & Libby, Chi NBC. tv films, Chi, sis staff. Cent Div Robert Hoag Hoag-Blair, NY. president CBS. tv, NY, acct exec net sis Richard W. lolliffe CBS, radio, HY, admin mgr sis services Same, acct exec net sis Donald Klauber Associated Artists Productions, NY, stn sis mgr Same, also mgr nat sis Edward Meizels NBC, spot sis, NY, management trainee Same, research analyst, new bus & prom dept Daniel Melnick CBS, NY. producer ABC, tv, mgr program devel Bob Morin _Associated Artists Productions, NY, sis . Same, nat sis Robert H. Prigmore KCW, radio, Portland, sis mgr _.KCW-TV, Portland, tv sis Emanuel Sacks RCA-NBC, NY, vp 6 gen mgr records, NBC staff vp NBC, NY, vp chg tv net programs Daryl Sebastian WWTV, Cadillac, Mich, asst gen mgr _Same, asst treasurer |ohn A. Thayer DuMont Television, NY, acct exec NBC, tv films, Chi, sis staff, Cent Div Kirk Torney Associated Artists Productions, NY, sis Same, nat sis Serge Valle NBC, tv films, NY, research analyst Same, research super Leonard C. Warager NBC. tv films, NY, admin sis mgr Same, mgr sis planning & devel ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW AFFILIATION William Bell Stanley A. Bogan Sanford Buchsbaum Harvey Comita _ Martin Dcvine Lawrence D. Dunham Martin S. Fliesler Nelson Cross Ralph E. Head McC-E, Chi Ellington, NY, asst to exec vp BBDO _E. T. Howard, NY, acct super BBDO _ARF, NY BBDO. NY _K&E. NY, acct exec BBDO. NY .Danccr-Fitzgerald-Sample. San Fran, acct exec Same, vp Cunningham & Walsh, Chi NY NY acct service staff acct exec acct exec asst acct exec, mkting & research acct exec .McCall's & Better Living, NY, prom super H. B Humphrey. Alley 6 Richards, NY, dir r-tv .BBDO, NY. dir mkting H. Blakency Henry JWT. NY Ly.ill Holmes Cockfield, Brown & Co, Toronto John A. Kuncau Fletcher D. Richards, NY, vp, bd of dir, acct super Hal Lawrence Cene K. Walker, San Fran, acct exec Cam Logan Cockfield, Brown 6 Co. Toronto Wallace MacDonald BBDO. Atlanta, asst to office mgr Cene McKeough .Beaumont 6 Hohman, Chi Louis Mciscl Wilsted & Shacter, NY, r-tv dir, acct super William V. Patten Danccr-Fitzgerald-Samplc, San Fran, acct exec Ian Smith _Cockficld, Brown & Co, Toronto Paul Smith . _Compton, NY Ceorgc Swearengin Hawaiian Tuna Packers, San Fran Art Watson Needham Louis & Brorby, Chi Ceorgc Wyland Cockfield, Brown & Co, Toronto BBDO. NY acct exec BBDO. NY, acct super Same, also vp BBDO, NY, asst acct exec Same, r-tv bus mgr Crey, NY, vp, super new accts Boland Associates, San Fran, acct mgr Same, mgr, timebuyer Same, office mgr Cunningham & Walsh, Chi. acct service staff Madison Advtg, vp, r-tv dir. plans bd Same, vp Same, asst mgr BBDO, NY, acct exec Cene K Walker, San Fran, acct exec Cunningham & Walsh. Chi, acct service staff Same, r-tv prod mgr SPONSOR PERSONNEL CHANGES NAME FORMER AFFILIATION NEW AFFILIATION Avco Mfg Corp. m w regional sis mgr Amer Kit Div Whirlpool-Scegcr, product mgr kit div Emerson Radio & Phonograph, vp chg sis Same, vp chg sis 6 mkting Robert L. Brintnall Hal Dietz Robert L. Erzingcr Fisher Flouring Mills, Seattle, chg new sis areas Same, sis & advtg mgr. Packaged Prod Div Leonard B. Faupcl P. Ballantine & Sons, asst to advtg mgr Same, advtg mgr Edward Kantrowitz Emerson Radio & Phonograph, asst to vp chg mkting Same, dir advtg & sis prom Andrew I. McCcc B&B. NY, asst acct exec Ccncral Foods, product planning mgr, Int Div Allen Schwartz Norman, Craig & Kummcl, acct staff Block Drug Co. product advtg mgr hwartz Ben M. Scigcr American Weekly, dir mkting L. Chandler Smith Lucky Tiger Co, board of dir Harrison Van Aken, Jr. Cencral Electric, chg communication equip sect Ralph Watts Post Cereals Div, Ccn Foods, product mgr Pharmaceuticals, Inc. exec asst to exec vp Same, exec vp Same, gen mgr CE communication products dept Stokcly-Van Camp, merch mgr Van Camp div ■US >l'n\M)l( }? DECEMBER 1(J.~>6