Sponsor (1956)

Page scan 0002029 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0002029
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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D £ ICY IS DECEMBER 1956 40* a copy • $10 a year PO OR THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS US Good news comes in fives for WNEM-TV «% <V HOW TO SWITCH TO ALL-MEDIA BUYING SYSTEM Grej is In the middle of such ;i switch, has c<»mc 1 1 1 * with method and new techniques l<»i training media buyers Page 27 Sponsors don't want Cadillacs for Christmas Page 30 Robert Sarnoff charts the future of NBC Page 32 $750,000 quiz: which medium is the right one ? Page 39