Sponsor (1956)

Agency ad libs continued ... NORTH s°«th EAST °» Wtjr • "The reception is wonderful and I just can't express the thrills we have because you are affiliated with ( BS." Mi i 1 1 hi d, \v i si Virginia • " . . .You are certainly putting a beautiful picture down here." Randleman, North Carolina • "I thought maybe you would like to know that I am getting a perfect picture, and we're 96 miles from the city limits of Roanoke." Wayni sboro, Virginia • "Your picture by far exceeds any we have ever had here." Rupi k i , \v i s i Virgin] \ • "The reception is real good. We live 100 miles from Roanoke.'' Adkins, Virginia • "Your signal here is excellent." High Point, North Carolina CBS AFFILIATE TOP POWER 316,000 Watts TOP ELEVATION 2000 feet above average terrain — 3936 feet above sea level Ask Peters, Griffin, Woodward ! ROANOKE, VA. Owned and operated by the Times-World Corp. Peters, Griffin, Woodward, Inc. National Representatives one who has done a disservice to Ben's agency or Ben's clients, he is rough and relentless. In addition, he thrives on good, hard, clean competition. One amusing side of B.C.D. which I can't resist telling. What Ben knows nothing about tends to make him suspicious. Admittedly the list is small. But high up on it is art — fine art. Especially modern art. When he and I were headed for Ehbetts Field one da\ (oka} so we like baseball I the cab passed a inassne building. "What's that?" he asked. "The Brooklyn Museum," I replied. His blue eyes widened. "Yeah? How d'you know?" "I've been there."" said I. "Doing what?" "I went to an art show." Then I described in some detail a particular exhibition of paintings gathered by a man named Walkouitz. A painter in bis own right, this chap had assembled a portrait made of himself by most of the contemporary artists each treating Walkowitz in bis own special style and technique. By the time I had finished describing the exhibit Ben had moved far away from me in the cab; suspicion clouded bis face. "You're too smart," he said and it wasn't until a homer b\ Duke Snider that he snapped out of it. Shows he likes get good ratings Ben Duffy is a great television adman. He knows the medium inside and out. He understands programing, time slotting, spot buying, researching, commercials, contracts and talent. His personal tastes invariabK get good ratings. His distastes are low in the little books we live l'\ . He believes intense!) in t\ for advertisers. He furthers it intelligently, persuasively and aggressi\el\ thus assuming added burdens and risks that man) a company president avoids or passes along to lil staff. But it isn't for an\ of the above reasons that thousands of people arc thinking of Ben right now. Its because the\ love the guy. ^ ou II find me among them. ^ .illllillllllllllillllllllllS Hospital report I ate Monday niplu. 3 December, Hen Duff) ».i-M'l'IfiiK -i i ink with a ci ii ln.il hemoi rhage while mi a visit to Minneapolis. ! [e was immediately taken to the Vbbotl hospital in thai city. He was then Mil III lllc | hllklicvs |*;| v limn Mr. In al I enter in \. h Yoik. I atesl medical report .ii presstime) indicated he was i ■ -i in: foi tably. minim i m hi i mmiiimt nun mi minim nmmimii imiimiim m SPONSOR I .) in ( EMBER 1956