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I wont Wevy's Cimmumum Waiscn Bwead It seems to me I recall reading an article in one of your recent issues on the radio campaign being run for Levy's Bread in New York.
I would appreciate very much if you did publish a story on the above, if you could send me a reprint.
We do maintain a hack file on your magazine, hut somehow we cannot locate this particular article.
Leo Kaufman
Kaufman Advertising, Hartford
• The article 'How ra<li<> sold -Wcvy's Hwead' " appeared in the I I Ma> issue of SPONSOR. Reprints of this article are >till available in limited
quantities at 15c B ropy.
Opinions wanted on FCC decision I feel that the recent decision of the FCC to ease regulations pertaining to the identification of mechanically reproduced radio and tv programs is a bad mistake. This can only mean that listeners will feel cheated when they discover that they have been fooled.
Obviously the entire radio-tv industry will he hurt. I guarantee that a surprising number of SPONSOR readers will agree with me.
I think that sponsor is grand and how about having a "Whatever happened to . . ." column.
Ross Leslie, Toronto
• How do you feel ahout identifieation of transcribed and filmed i ■ a "> > <>■ ' Does the audience care? SPONSOR welcomes comment from readers on this subject.
Tv's third dimension: Humor
Upon my return this morning from an extended creative trip to the \\ est Coast, I found my copy of the 24 November issue of sponsor with the article "Tv's third dimension: Humor." May I congratulate you on a most accurate, interesting and brilliantly written article. You have explained the philosophy of the agency and the spirit of the commercial to a "T." It is the best reporting job I have seen in many, many years.
You may be interested to know. a> an addendum, that in our use of syndicated film shows we like to get additional local impact l>\ taking the cast, or the central figure, and have them do our commercials or handle special intros and closes for us. \\ e did this as long as seven years ago with Boston Blackie, and the device has been most effective.
Julian A. Grace, partner and treasurer W. B. Doner, Detroit
SPONSOR
15 DECEMBER 1956