We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.
Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.
All-media
Helen Wilbu broadcast bu\
buying group heads include r and Andy Zipprich. She is ing coordinator, he's print expert
Account people work directrj with buyers on over-all client strategy. Donald Jacobs, William Lucas confer with Buye: Joan Stark
Facts and Figures group and statistical typing pool, part of media unit, are headed lis Jo Napoli, right, and Gloria Quartuci
()re\"s media department is as busy or perhaps busier than those in many other agencies. The biggest liability il has is time, the hands racing around the day-span. But its biggest asset, perhaps, is flexibility. And it's flexibility which enables a busy staff in rush-rush days to train buyers in completeb new media concepts and bu\ ing techniques.
Grey starts with a group system, working under supervision of Dr. Deckinger. Four media group supervisors have two basic responsibilities each. One group is headed by Helen Wilbur. She and her buyers work on all of the accounts sen iced b\ one of the agency's over-all account group supervisors. The notching of account groups with media groups holds true throughout the media department.
In addition, Miss Wilbur serves as broadcast supervisor for the entire media department. She continues to advise on special broadcast matters, even though other group supenisors are being steeped in both broadcast and print concepts.
Group No. 2 is headed by Philip Branch, who, like other group supervisors, directs activities of buyers, assistant buyers, estimators and secretaries in that group. His secondary assignment is to specialize in magai Please turn to page 90)
New buying system was instituted by Dr. E. L. Deckinger. v. p. and media director, who -larted conversion in Vugust of this year