Sponsor (1956)

Page scan 0002067 from Sponsor

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0002067
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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Experimental units aid staff in thinking; are fun, too. This announcer's booth, manned by Don Tennant, tv film copy supervisor, has piano inside, tape recorder* (Jutside. It's part of installation on radio-tv floor which includes complete kitchen an! laundry set-up for on-the-spot testing of ideas. Creative people try out commercials and shows. No finished work is actually done here howevei Convenience of message center saves time, strain, wear and tear on feet. Pneumatic tubes in heart of the agency, on 13th floor, connect all five floors and carry teletype, telegraph and telephone messages for personnel to receptionist at each main reception desk. Every innovation is geared to efficiency and ease Comfort i 'i primarj consideration. I verj Booj has an automatic coffee dispenser. Other touches: natural lighting for clerical workers, built-in i\\ planters, varying wall and floor color -cherries