Sponsor (1956)

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K N PARIS' ,12 DENMARK 23M,: NAPLES 23m,: SK£P^ 25m, POLAND 17 m, MEXICO 37m, ^PERU ' ^Jm, :CHINa' 94mi r •rr"-"'?' ^* How well do you know the Boston market ? Everybody has a soft spot for something familiar — whether it's the scarred bark on the old oak just back of the Grange Hall, or the chalky smell of the corner poolroom. Many Bostonians have a soft spot for some of the people and things pictured above: A. Bird house given to the city by a Swiss visitor. Boston Common. B. Stove in Boston and Albany freight terminal, Springfield. C. Welterweight Tony DeMarco with Fred Cusick, WEEI Sports Director. D. Roadsign near South Waterford, Maine. E. Photo-elastic stress pattern, photographed by polarized light at M. I. T. F. Mill on the Merrimack River, Lawrence. G. Figurehead of Andrew Jackson, carved in the Boston Navy Yard about 1834. H. Door of Harvard Lampoon building. I. Snake Goddess, 16th century B. C. Boston Museum of Fine Arts. J. Casino Theater in Boston. K. WEEI News Editor Charles Ashley. L. New Kresge Auditorium, M. I. T. M.The Boston Stone. You won't find many soft spots in the people of Boston. That is, you won't if you're a stranger. The Bostonian keeps his sentiments carefully hidden. He's a tough customer to sell. But once you've won his trust and his confidence, he's likely to be your customer for life. And WEEI has won that trust for the products it advertises. No one knows the Boston market as WEEI does — especially the buying habits and brand loyalties of the Boston people. When you want to reach the soft spot of the buying Bostonian, call CBS Radio Spot Sales or WEEI Radio. Credits: B. D, F Standard Oil Co.. N. J.: E — Massachusetts Institute of Technology. WEEI