Sponsor (1956)

A weekly listing of changes in the advertising and broadcast fields NEW AND RENEW NEW ON TELEVISION NETWORKS SPONSOR Carter Products. NY Carter Products, NY Ford Motor Co, Dearborn, Mich E. I. Du Pont, Wilmington, Del General Motors — Buick, Flint, Mich Johnson 0 lohnson. New Brunswick Seven-Up, St. Louis Seven-Up, St. Louis _ Shulton. NY Standard Brands, NY Swift & Co, Chi Swift & Co, Chi AGENCY SSC&B. NY SSC&B, NY IWT, Detroit BBDO, NY Kudner. NY Y&R. NY JWT, Chi iWT, Chi Wesley, NY JWT. NY JWT, Chi JWT, Chi STATIONS PROGRAM, time, start, duration NBC 160 Basketball; Sa 2:30-concl; 15 Dec to 23 Mar NBC 83 NBC News; Tu 7:45-8 pm ; 20 Nov to 25 Dec, 1956 CBS 151 Zane Crey; alt F 8:30-9 pm ; 30 Nov; 52 wks ABC lohn Daly News; Th & F 7:15-7:30 pm; 14 Mar CBS 182 Orange Bowl Football; Tu 2 pm-concl; 1 Jan only CBS 100 Our Miss Brooks; alt F 2:15-2:30 pm; 11 Jan. 52 wks CBS 57 Bob Crosby; M 3:30-3:45 pm; 3, 10, 17 Dec only CBS 56 Our Miss Brooks; M 2:15-2:30 pm; 3, 10. 17 Dec only CBS 181 December Bride; M 9:30-10 pm ; 3, 17 Dec only CBS 117 House Party; M 2:30-2:45 pm ; 26 Nov; 52 wks CBS 101 Bob Crosby; alt Th 3:30-3:45 pm; 29 Nov; 52 wks C8S 101 _ Cany Moore; alt Th 10:15-10:30 am; 29 Nov; 52 wks BROADCAST INDUSTRY EXECUTIVES NAME William Andrews Barry Atwater Carroll Bagley Kenneth H. Baker Robert A. Burke John Crocker Vance L. Eckersley Sam Elbcr |ohn S. Ettelson Irving Feld Frank H. Ford, Jr. Cene C. Caudette Joe Closson Ernest Cudridge Fran Hamill Neil Harris Shirley Jasper Alan Johnstone lohn J. Larish Keith Mathers Robert R. Max Jerome Medford Stanley C. Mouse John H Norton, Jr. Martin J. OFallon Ben C. Oman, Jr. Dick Ross Don Segal Jack Sherry Bob Shipley Jayne Swain FORMER AFFILIATION NEW AFFILIATION Ziv Tv, LA, acct exec — western div Same, spot sis mgr-western div KWC, Stockton. Cal. sis MCA, NY, exec chg directors, producers, script editors Science Pictures — Information Productions, NY, vp chg sis MRCA, vp California-Oregon Television, Medford, Ore, vp chg research & mkt devel Adam Young, NY, sis Same, asst sis mgr WTVP-TV, Decatur, III. sis mgr WCKT. Miami, sis Scranton Broadcasters. Scranton. atty & consultant WGBI-TV, Scranton, vp & gen mgr WERE, Cleveland, dir prom & advtg Same, program & prom dir KPTV, Portland, sis KCW-TV, Portland, sis Cross-Krasne Productions, HY. vp Guild Films, Kansas City, nat syn sis super west of Miss KENT, Shreveport, La, commercial mgr Same, gen mgr NY, own publicity office WRAL-TV, Raleigh, regional-local sis mgr Kay-Kee Corp, Atlanta _. WAKE, Atlanta, acct exec WCOL, Columbus. Ohio, prog dir WIZE, Springfield, Ohio, mgr WAKE, Atlanta, steno Same, sis serv coordinator CKCK-TV, Regina, Saskatchewan, prod super Same, asst prod mgr WACA. Atlanta WAKE, Atlanta, acct exec Ziv Tv, San Fran, nat sis Same, Portland, syn sis acct exec Shaker Heights Auto Sales, Shaker Heights, Ohio KYW-TV. Clevland, sis WKY-TV, Okla City, stn prom mgr Same, stn operations mgr California National Productions, NY, sls-prom dir Same, merch mgr W. R. Simmons, NY, project dir Advertcst, New Brunswick, NJ, project dir WHIO-WHIO-TV, Dayton, sis acct exec _ Same, commc""l m",r WMTW. Poland Spring, Me, vp & gen mgr Same, also WPOR, Portland. Me. chairman bd Electronics Products Co, Denver, pres Intermountain Net, Denver, sis mgr NBC NY WKY-TV. Okla City KENT, Shreveport. La, news dir WQXI, Atlanta, acct exec Donald W. Thornburgh WCAU, Phila, pres & gen mgr Joseph L. Tinney WCAU, Phila, exec vp & asst gen mgr Roland Van Nostrand Esquire, NY, sis acct exec Henry T. Wilcox KPOA, Honolulu, local sis mgr Collis A. Young W.ZE, Springfieid, Ohio, mgr WTAC, Worcester, Mass, dir sis prom KQV, Pittsburgh, sis Ziv Tv, NY, sis Same, stn prom mgr Same, commercial mgr WAKE, Atlanta, asst mgr Same, also WGB'-TV, Scranton. pres Same, also WGBI-TV, Scranton. treas ABC, tv net, NY. acct exec WFBL. Syracuse, gen mgr WCOL, Columbus, Ohio, mgr ADVERTISING AGENCY PERSONNEL CHANGES NAME FORMER AFFILIATION NEW AFFILIATION Charles F. Adams Mac-M. J&A, Bloomficld Hills, Mich, vp, asst pres Same, exec asst to pres, acct super Brendan Baldwin K&E, NY, media super Same. Detroit, media dir Rube Blavat Advertising Associates, Phila, office mgr Same, also treas Howard Dihms Advertising Associates. Phila, creative dir Same, also vp |. lulien Dcdman Scribner's, MY, advtg mgr C J LaRoche, NY. sis prom-merch dept William |oseph Devlin Aluminum Co of America, Pitts, Advtg program super W S Walker. Pitts, acct exec Richard G. Dexter Y&R, Chi, media dept FC&B, Chi, media super Harry A. Egbert Lavenson Bureau of Advtg, Phila, dir media & merch Same, vp chg media & merch Hovey Hagerman Mac-M, J&A, Bloomficld Hills, Mich, acct exec, vp Same, senior vp Robert E. Hahn Rocky Mountain Radio Council. Denver, asso dir Mark Schreibcr Advtg, Denver, acct exec Edward S. Hanslip. Jr. BBDO. Chi, acct exec Earlc Ludgin, Chi, acct exec Fred J. Hatch Mac-M. J&A. Bloomficld Hills, Mich, gen mgr Same, dir Leo Hillebrand Mac-M, J&A, Bloomficld Hills. Mich, comptroller & finan officer Same, scc-treas Helen J. Lott Leech Advtg, Cleveland, vp Griswold-Eshleman, Cleveland, r-tv timebuyer John K. Ottley. Jr. Lr I lor. Neal & Battle, Atlanta, acct exec Same, partner Larry Pendleton Walter McCreery, Beverly Hills, Cal Same exec vd Keith Shaffer Wasey. NY, bus mgr net negotiations — chief r-tv timebuyer Fletcher D. Richards, NY. head program devel & stn relations Richard J. Thornc McCraw Electric Co, Elgin, III. advtg sis prom mgr — commercial equip dept Toastmaster div Earlc Ludgin. Chi. acct exec George L. Young Lang-Fisher-Stashower, Cleveland Criswold-Eshleman, Cleveland, asst to media dir STATION CHANGES KARD-TV. Wichita, will become an affiliate of NBC tv net, effective 1 Jan KARY, Prosser, Washington, has become an affiliate of Keystone Broadcasting KCVO-TV, Missoula, Montana, became KMSO-TV. effective 1 Dec KOVR-TV, Stockton. Cal, has named Golden-George Advtng to handle gen & trade media advtg KTXL, San Angelo, Tex, is now an affiliate of Keystone Broadcasting KWBW, Hutchinson, Kansas, has appointed Devney & Co natl reps WALA-WALA-TV. Mobile, Alabama Television as natl reps WJIM-WJIM-TV, Lansing, Mich, has appointed Peters, Griffin ward natl reps WNEM-TV. Flint. Saginaw. Mich, is now represented nationally Edward Petty & Co WORZ. Orlando, Fla. is now represented by Hollingbery WTSP, St Petersburg, has appointed Weed & Co natl reps WWIN. Baltimore, has appointed Meeker Co natl reps has appointed H-R Reps & H-R Woodby SPONSOR L5 DECEMBER 1956 63