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offer in advertising lilms. The\ \aried from ver\ ordinan to quite <:o<>d and none were outstanding!) stimulating. We did as well, and in many cases better than most, wherever we competed.
Doris Reichbart, prod, super.
Robert Lawrence Prod., A . ) .
Readers' service
I should be very pleased to know of a publication outlining the different audience reaction guides such as Trendex and Nielsen, etc. Is there a publication which describes how the indices are compiled, and what they mean?
Barrie Thome
North American representative
The British Broadcasting Corp.
New York
• SPONSOR has published several articles analyzing and comparing the various rating services. Reprints ami tear copies of these articles are available in limited quantities fur a nominal charge.
Radio tune-in
Recently we received a reprint taken from the November 3rd issue of SPONSOR, "How Wrong Are You About Radio Tune-In?"
This is one of the best listener's surveys I have seen in some time. I would greatly appreciate il is \<>u could send me a dozen copies. If there is any charge, just bill our accounting department.
Ken Hastie, radio sales manager WMT, Cedar Rapids, Iowa
Tv and Radio Directory
Would you please send us the map of
locations of the restaurants most fre
FIRST
The young lady's name is Norma Gilchrist.
First person Southern California homemakers turn to for food and fashion information.
Firsl person on television ever to be honored with the Life Line Trophy from the Grocery . Manufacturers of America for the best job of selling food products.
First person you need to sell your product in Southern California.
Los Angeles Times-MGM Television
Represented nationally bv
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BUAIR-TV
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How to keep from getting lost in NEW YORK and CHICAGO
TV
RADICfcJ/
DIRECTORY
OF NEW rORK MO CHiCACO
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1957 edition ui sponsor's Tv Radio Direi torj
quented 1>\ advertising people as outlined in your October 1st issue "letters to the editor."
Bob Powell,
Powell-Gayek, Inc., Detroit
• The listing nf "Where admen eat ti set" i
Inclnded In the current edition of the l» ami Radio Directory available without charge from SPONSOR Publications, in East l'»th street.
SPONSOR
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