Sponsor (1956)

Record Details:

Title:
Sponsor
Date:
1956
Publisher:
New York : Sponsor Publications
Volume:
Sponsor
Leaf #:
0002263
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
July 19, 2022
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Ratings make them sign the first time — But it takes results to make them renew WHB first all day and n WHB first 360 out of 360 quarter hours. Tn and out of home, Mon.-Fri., ti a.m. mid night. Latest AREA PULSE Willi first all day. Willi first 263 out of 288 quarter hours. 25 second place % 's, none lower. Mon. -Sat., 6 a.m. midnight. Latest AREA NIELSEN WHB first all day and night, with 42.795 share of audi ence. Will, first ever\ period. Mon. Sat., 6 a.m. 6 p.m. Latest HOOPER WHB Brsl all day with H'.i" i of audi i I ; avi i age Mon. Fri., 7 a.m, 6 p.m. : Sat. s am. 6 p.m. at WHB... 87% renewal 87% lit' Will;' largest billing local accounts in 1955 . . . renewed in L956! Will; has a higher percentage of renewals for both local and onal advertisers than am other Kansas Citj radio station. Sure, WHB dominates Kansas Citj on everj national survey. Sure, Storz Station programming quality attracts tremendous audiences — which in turn attract advertisers But it takes results to make local come back for more. And will', is Kansas City's Tall to the man from Blair, or Willi General Manager, George \\ . Irmstrong. WHB 10,000 units — 710 fees. Kansas < ity, M< OH: r~ Today's Radio for Today's Selling WDCY WHB WQAM Minneapolis-St. Paul Kansas City Miami Represented by John Blair & Co. President: TODD STORZ KOWH WTIX Omaha New Orleans Represented by Adam Young Inc.