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MEMO:
TIMEBUYERS!
IN THE
FIRST WORLD
WITH A
MILLION*
NOW — cover ALL Northeastern Pennsylvania with 1 Vi Million Sales-packed Watts!
Leadership . . Coverage . . Power! GET THE FACTS!
Wilkes-Barre Scranton
Call Avery-Knodel, Inc.
Quitk kuufo
IN SAN DIEGO THE NATION'S
19th
MARKET
:>;
Agency profile
Fred Flanagan: Guitarist at heart
It's quilting time at K&E on a Friday night, and people are walking resolutel) toward the elevator, . . . with some exceptions. Four of those exceptions are just as likely to be walking the other way, towards Fred Flanagans office, where they'll make themselves comfortable, light cigarette or pipe as the case might he, and begin talking tv copy for Mercur\.
"'That s when we produce our best ideas," says K&E's Fred Flanagan, v. p. and copy supervisor for Mercury.
His four radio-tv copywriters have gotten used to odd working schedules. At sponsor's presstime, one of the group. Harn Stoddart was in Hollywood with K.&K producer consulting and supervising the filming of a new series of seven Mercun commercials being shot In I niversal Pictures.
"Each of our writers works closeh with our producers. Sort
"It's when we talh togethei informally that u e get out best ideas"
of a Bobbs) Twin >ct-u|>." sa\ Flanagan. "Neil Quinn jusl came back ft < 'in a week on the Coast on the same job. I've been out, and Mill Fuess and Ed Hauser, the other broadcast writers in ihi> group lia\ e been out on other locations."
The philosoph) behind this system is self-evident, according to Flanagan: A l\ cop\ writer's job isn't finished until the commercial's "ii the air.
Says Flanagan: "It's easj to tell which comes ln>t when you're • reating a i\ commercial the picture. \ i\ copywriter has to know tv production to the poinl where he could virtuall) gel a job as a producer himself. \i the same time, our men are businessmen, versed in their industry. The) read automotive journals, know sales pi i iblems.
M'ONSOU • 2') in i i m hi i; 1956