Sponsor (Jan-Apr 1957)

Page scan 0007 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1957)
Leaf #:
0007
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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8 JAHUA 40* a copy • v //A ®C THE WEEKLY MAGAZINE TV/RADIO ADVERTISERS USE 23-4% Gas-Oil Dominance 0 Market figures prove WXEX-TV Grade B area families spend 23.4% more at filling stations than Grade B area families of any other Richmond market TV station Amount Spent on Gas, Oil, lubricants WXEX-TV Station B Station C by Grade B Area Families Percentage $73,806,000 100% $59,529,000 80.7% $59,812,000 81% Source: Sidney Hollander Associates WXEX-TV Tom Tinsley, President NBC BASIC-CHANNEL 8 Irvin G. Abeloff, Vice Pres. National Representatives: Select Station Representatives in New York, Philadelphia, Baltimore, Washington. Forjoe & Co. in Chicago, Seattle, San Francisco, Los Angeles, Dallas, Atlanta. WILL NBC RADIO SCORE ITS GREATEST COUP? Network Bet out to clear 826,5 10 bIoU foi it 9 new five-m i u u t<news plan. At presstime it had 78' i clt-ii red Page 23 Can kid talent shows build a mass audience? Page 26 Pros and cons of rating hypos: a debate Page 28 Tv Results for varied products throughout U. S. Page 33