Sponsor (Jan-Apr 1957)

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te«TJ^fai^ ONE-THIRD OF THE POPULATION OF WISCONSIN CAN NOW WATCH THE MOST CONSISTENTLY ENTERTAINING PROGRAMS. WFRV-TV's NTH TOWER IS NOW IN USE. This station can deliver the concentrated above-the-average metropolitan zones of Eastern Wisconsin north of Milwaukee . . . the Greater Green Bay metropolitan area . . . the Fabulous Fox Cities group (Per family Effective Buying Income S6020) . . . the Fond du Lac-Oshkosh zone . . . the ManitowocSheboygan zone. 25 counties where people have the money to buy the things they want . . . and buy them. More than a third of all the state's counties and just about a third of the state's people. *NTH — Nearest to Heaven" highest antenna in 5 state area. 1165 ft. above average terrain. Maximum Power. Basic ABC plus CBS plus strong area programming on Channel 5. WFRV TV GREEN BAY, WISCONSIN ask HEADLEY-REED to show you that new FACT BOOK!