Sponsor (Jan-Apr 1957)

Page scan 00032 from Sponsor

Record Details:

Title:
Sponsor
Date:
Jan-Apr 1957
Publisher:
New York : Sponsor Publications, Inc.
Volume:
Sponsor (Jan-Apr 1957)
Leaf #:
00032
Language:
English
Subjects:
Radio advertising -- United States -- Periodicals, Radio broadcasting -- United States -- Periodicals","Television advertising -- United States -- Periodicals  LinkTelevision broadcasting -- United States -- Periodicals.
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
University of Maryland, College Park
Sponsor:
LYRASIS Members and Sloan Foundation
Coordinator:
Media History Digital Library
Description:
Subtitle varies: The Buyers of broadcast advertising; The weekly magazine TV/radio advertisers use; the national weekly of TV & radio advertising
Date Added:
August 29, 2024
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Engaging vounji'ster 5, eye-catching costumes give The Children s Hour \ isual appeal on the t\ portion CAN KID TALENT SHOWS BUILD A MASS AUDIENCE? Horn & Hardart outranks network shows in pulling audiences for two-market simulcast which has had the same format for 30 years Suburban the newest 26 food shops, eating places is move l>v Horn & Hardart ^^an a children's talent show, belabored by the rash of similar program offerings which crop out on the airwaves, be distinguished enough to gain a superior rating? In the long history of small ones performing ineptly in front of a microphone or camera, no sponsor has more of a posithe answer to this than Horn & Hardart. It has sponsored such a program, The Children s Hour, on radio for 30 years and on television for eight, carrying a simulcast of the amateur hour with youngsters in New York and Philadelphia. A strict adherence to quality in performance and production, and a high regard for the intelligence of youngsters, has given the sponsor a unique franchise on the time of listeners and viewers. Tvpical of the continuing radio and tv reaction among audiences is a 1950 record-setting report. In that year, when Milton Berle was riding high as tv's top banana on the Texaco Star Theatre, his competition for biggest audience in the New "l ork area was The Children's Hour. No. 2 in viewer preference. Todav. high ratings are standard on SPONSOR 5 JANI \RV 195'