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H A O I O AND ULIVUION
^ buyers' guide
to station programing
::
f'i
If you were a timebuyer asked to make up a list of 60 farm stations how would you go about it7 If i t were your job to bui Id lists of stations featuring farm programing, or sport shows, or negro, news of Latin American programing, homemaker shows or other special appeal programing where would you turn?
If you were asked to make up a list of tv stations on one day's notice and needed film and slide requirements of each station; if you had to know about likely homemaker shows, farm programs, sportscasts. feature film availabilities what would you do?
The busy timebuyer, account executive, and ad manager turn to the Buyers' Guide to Station Programing. It works wonders for him. It's the only tool enabling him to quickly, accurately and expertly sort out the 3,500-plus radio and tv stations of the U.S. and Canada by their program characteristics.
The 1957 BUYERS' GUIDE is as basic as your rate card. It's the only source of its kind. Your ad in BUYERS' GUIDE, near the programing analysis of your own station, will benefit from a year 'round exposure before the largest concentration of advertiser-agency readership in the trade paper field. BUYERS' GUIDE goes to the full SPONSOR reader list of 13.500 circulation.
Send your reservation in right away. Use the attached order form, or wire collect for choice position. Regular rates and frequency discounts apply. Advertising deadline is 15 February. Regards.
Sincerely,
klpert /
Arnold Al
BOLDFACE LISTING WITHOUT COST
Along with your ad in the 1957 BUYERS' GUIDE your station will be listed in boldface in the master directory.
SPONSOR SERVICES INC
*0 EAST 49'
ST NEW YORK
1957 BUYERS' GUIDE ADVERTISING ORDER FORM
Please reserve following space in the 1957 BUYERS' GUIDE TO STATION PROGRAMING
□ full pagt .
$450
□ half page .... $265
horizontal 7 r . ",
□ ttvo-third pay . $330
□ one-third pay . SI 80
vertical .'•,/;"" deep ■ tal (matter directory only)
I understand my ad entitles me to boldface listing of my station in the master directory at no extra cost.
NOTE TO CONTRACT ADVERTISERS mr«ct nttt 1 unci
PALI 1 v T
□ I prefer placement in Master Directory
□ I prefer placement in category list
Firm
City
Name
Zone.
State
< ATEGORY LISTINGS
RADIO
Chili
Clauieal Music
Fnrr
Country and
I ' MIC Foreign Language Latin American
Popular Mtuic
TUEVISION
■ on* I yipealt Sportt