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YOUR FILM DOLLAR Have Picture Quality that Advertisers want . And Keep Your Operating Costs Down ! Here are three ways to improve film quality and reduce operating costs at the same time: a. Use a Vidicon film camera b. Use professional projectors c. Use an up-to-date multiplexer RCA Vidicon Film Camera operation not only gives the best picture quality, but transforms wastefulness (caused by inefficiency of outmoded equipment) to profit. Professional Film and Slide Projectors save operating dollars. Lamp costs are lower — lamps can operate until burn-out. Thirty to fifty hours of operation are not unusual for a normal 10-hour lamp. Rebate costs on lost commercials due to lamp failure are eliminated, thanks to the automatic lamp change feature. You get business protection plus the high quality these projectors impart. The RCA TP-15 Multiplexer, providing efficient layout of the system, assures lower costs through ease of maintenance and expansion. The RCA Vidicon Film System provides the standard of film reproduction by which all other methods and equipment are judged. Ask the RCA Broadcast Representative to show you our detailed new film manual, "Planning TV Film Facilities for Color and Monochrome." RADIO CORPORATION of AMERICA BROADCAST AND TELEVISION EQUIPMENT CAMDEN, N. J. (n Canada: RCA VICTOR Company Ltd., Montreal Trek(s) S3