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lion dollars will be used t" finance the new series.
Sales of tv film outside the U.S. may amount to as much as 4-0 to
50% of gross business 1>\ some I .S. distributors in two to three years.
\niong the most active in foreign sales now are CBS Film. Official, MC \ i\. TI'A and Ziv. TI'A. for example, accounted for about S2 million in nonl .S. sales during the year ending 15 March. The firm expects such sales to be about 40ri of total billings in three \ears. Many firms have already placed
a big share of their catalogue on nonU.S. stations. Official lias sold about 10 of their 14 series to tv sources outside of the I .S.
Commercial tv in England has been a big factor in overseas business. M'nut half of Britain's tv homes (six million in all I have converted to receive commercial shows.
Total tv ?ets outside the I .S. come to about 15 million, including the iron curtain countries.
Warner Bros, features averaged a 16 February ARB rating during the four times they were scheduled in late night
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slots on WGN-TV, Chicago. The four features were Dark Victory, The Unsuspected, Air Force, Destination Tokyo. . . . NTA's "Rocket 86" feature package out of 20th Century-Fox has been sold in 85 markets. . . . Bill Sturm Studios of New York City is offering a five-minute series called R.S.V.P., featuring Renzo Cesana, known formerly as The Continental. Cesana will answer letters dealing with love, family and social relations.
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Westinghouse's band-test commercial (plugging the Laundromat) will get the Person To Person treatment on 8 April.
Columbus, 0., will be the locale of the remote telecast which will invade the homes of two housewives and employ a '"split-screen" technique to demonstrate the washer.
The live commercial will employ a crew of 15 along with Bettv Furness.
Gallup-Robinson. research organization, rates the sand-test ( previouslv done live in the studio on two separate occasions) as one of the five top commercials of all time and the "absolute tops for home appliances."
Here's a novel program twist: KYL, Salt Lake City, recently broadcast a 45-minute show made up solely of commercials.
They were all announcements created by Stan Freberg and played "for entertainment value only."
Commercials plugged Contadina Tomato Co.. Zellerbach Paper Co.. Snowdrift and Stokelev Frozen Foods. The featured advertisers were not billed.
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23 march 1957