Sponsor (Jan-Apr 1957)
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• l.l\ Intirii: ill i latin tl" advertising and broadcast field*
NEW AND RENEW
NEW ON RADIO NETWORKS
SPONSOR
AGENCY
American Home Foods. NY Asco Electronics
Y&R, NY
Icromc O'Lcary, Boston
Carter
Pioducfs.
NY
Carter
Products.
NY
Carter
Products.
NY
Carter
Products.
NY
Carter
Products.
NY
Carter
Products.
NY
Carter
Products.
NY
Dixie Cup Co. Easton
Bates Bates.
NY NY
Pa Fred Fear Easter Egg Color Co. Brooklyn
Hudson Vitamin. NY
Insurance Co of North America. Phila
Kiplingcr Washington Agency. Wash. DC
Minnesota Mining & Mfg. Detroit Norwich. NY
Bates. NY Bates. NY SSCB. Bates. NY SSCB. Bates. NY SSCB Bates. NY Hicks & Crcist, NY Ted Bernstein, NY
STATIONS
ABC ABC
CBS 201 CBS 20!
CBS 201 CBS 201 NBC 158 NBC 155 NBC 179 ABC ABC
PROGRAM, time, start, duration
t. ■ n Dm, Part] M f 6 25-6 30
r. i
21 May
• Mar Breakfast Club. Th 9:05-9:10 am; 25 Apr. Tu 9 05-9 10 *m;
Pace. NY Ayer. Phila
Albert Frank-Cucnther Law, NY
BBDO Minneapolis
Norwich Pharmacal,
Olin Mathieson. NY
Park & Tilford. NY
Park & Tilford. NY
Park & Tilford. NY
R. I. Reynolds. Winston-Salem.
R j Reynolds. Winston-Salem.
R. j. Reynolds. Winston-Salem,
Simoniz Co, Chi
NC NC NC
B&B. NY
Van Sant. Dugdalc, Bait
Mogul, NY
Mogul. NY
Mogul. NY
Esty. NY
Esty. NY
Esty, NY
Tatham-Laird, Chi
CBS 201 NBC
NBC 150
CBS 201
ABC
NBC 158 C8S 201 CBS 201 CBS 201 ABC ABC
CBS 201 NBC 158
Farm News: Sa 9:30-9:45 pm ; 5 mm veg; 23. 30 Mar only Gunsmoke Sa 12 30 12 55 pm, Su 6 30 6 55 pm : 5 mm
23. 24 & 30. 31 Mar only Kathy Godfrey; Sa 1:05-1:30 pm; 5 mm stg 30 Mar only Our Miss Brooks: Su 7 30-8pm; 5 mm segs. 24. 31 Mar only Monitor; parties 1 Apr; 26 wks Bandstand: M-F 10-12 n; parties; 1 Apr; 26 wks News of the World M. W Th 7 30 45 pm ; 1 Apr: 26 wks Breakfast Club; W 9 10-9 15 am; 24 Apr Breakfast Club: Tu 9:05-9:10 am, W 9 10-9 15 am; 16. 17
Apr only Robert Q Lewis. Sa 11:35-1140 am; 23 Mar, 13 wks Monitor; 4 parties F night; 29 Mar; 13 wks
Tips From Changing Times; Sa 8:15-8:30 am. 9:45-10 am,
6:05-6:20 pm ; 9 Mar; 13 wks Amos V Andy Music Hall Th. F 7-7 45 pm, Sa 12:05-12:30
pm; 5 mm segs: 14 Mar; 13 wks Weekend News; Sa. Su various times; 16 Mar: 52 wks Monitor Weather: parties: 5 Oct. 6 wks Our Cal Sunday: F 12 55-1 pm ; 8 Mar; 10 wks Second Mrs. Burton Th 2 25-2:30 pm ; 7 Mar; 10 wks Wendy Warren; M 12:10-12:15 pm ; 4 Mar; 10 wks ABC Late News: M-F various times: 11 Mar Weekend News. Sa. Su various times: 16 Mar; 52 wks Herman Hickman: Tu Th Sa 7-7:05 pm; 19 Mar: 13 wks Monitor; F. Sa various times: 252 parties 29 Mar; 21 wks
SPONSOR PERSONNEL CHANGES
NAME FORMER AFFILIATION
Harold H. Anderson C. M. Barry Philip Bcrgh Kenneth A. Bonham Elliott A. Bowles David E. Burge
Albert Carroll Willard M. Croake Charles C. Davis. |f.
A. O. Fisher Ralph A. Hart Vincent J Kirby William F. Laportc George H. Lesch
Jack H. Mohr John F. Morlcy
Michael W. O'Brien Wiley F. Patton Ray R. Screnbctz Fred Q. Swackhamcr W. Kedzic Teller L. J. Thompson Lloyd E. Yoder
Pabst Brewing, n central div sis mgr
Dr Pepper, nat merch mgr
US Rubber, merch mgr-Lastcx
American Home Products, asst to prcs
vVhitehall Pharmacal, exec vp
lohnson & Johnson, dir dept store & chain drug sls
Tek-Hughcs div Senton & Bowles, vp & dir professional mktng div r.ibst Bewmg. area sis mgr-Wisc vlillcr Brewing, mgr international sis, military sis &
nat acets 5 C Johnson & Son. household products field sis mgr Colratc-Palmolivc, vp & pres Colgate-Palmolive International Burry Biscuit Corp. NY div sis mgr Whitehall Pharmacal. pres Co:?ate-P'lmohve International, vp chg sis & advtng-UK &
Europe Lcntheric. prcs Pabst Brewing, sis mgr Chi div & asst eastern regional sis
mgr Sterling Brewers, asst gen sis mgr Lenthcric. asst mktng dir Ceneral Foods, asst controller-International div
Lcntheric, advtng dir
Pharma-Craft, vp Pharma-C'aft. sis mgr
WRCV. WRCV-TV. Phila. vp & gen mgr
NEW AFFILIATION
5.imc, regional sis mgr-central div
Same, asst advtng mgr
Same, advtng & sis promotion mgr-tcxtile div
Whitehall Pharmacal. exec vp & gen mgr
Same, pres
Lever Bros, mgr Pcpsodcnt toothbrush linc-Pepsodcnt div Vick Chemical. vp-Mcrrcll-National Overseas Laboratories div Same, sis mgr n central div
Same, gen sis mgr
Same, international vp
Same, exec vp
Same, sis & advtng mgr
American Home Products, vp
Same, pres & vp Colgate-Palmolive
Park & Tilford. head toiletries & dyestuffs div
Same, asst to gen sis mgr
Same, gen sis mgr
Pirk & Tilford asso sis mgr
Vick Chemical, asst to ores-International div
Park & Tilford, advtng & promotion mgr
S.-me. exec vp
Same, vp chg sis
United Vintners, a director
STATION CHANGES
KB^T-TV. Big Spring. Texas, has become KEDY-TV
KCOV. Corvallis. Ore. has appointed Headlcy-Rced western rep in SF & LA
KECC, Pittsburg, Cal, has become KATT
KETV. Omaha, has appointed H-R Television natl reps
KCNO. Dodge City, Kan, has appointed Venard. Rmtoul & McConnell natl reos
KLAD, Klamath Falls. Ore. is now an affiliate of the Keystone Broadcasting System
KLBS. Houston, has been purchased by the McLcndon Investment Corp. subject to FCC approval
KLLL. Lubbock. Texas, is now affiliate of the Keystone Broadcasting Svstem
KLOH. Pipestone. Minn, is now an affiliate of the Keystone Broadcasting System
KORE. Eugene. Ore has appointed Headley-Recd western reps in SF & LA
KSLM, Salem. Ore. has appointed Headlcy-Rced western rep in SF & LA
KTVC. Ensign. Kan. will join CBS Tv Net under EMP around 15 Apr
KWCB-TV. Coodland. Kan. will join CBS Tv Net under EMP around 1 luly
WANE & WANE-TV. Fort Wayne, has appointed Edward Petry natl reps
WCTC-AM-FM, New Brunswick, N|. has been sold to Joseph L Rosenmiller. Jr & Peter A. Bordes. subject to FCC approval
WODY, Gloucester, Va. is now an affiliate of the Keystone Broadcasting
System WDQN Du Quoin. Ill is now an affiliate of the Keystone Broadcasting
System WDSP. Dc Funiak Springs, Fla. is now an affiliate of the Keystone Broadcasting System WCAT. Utica, NY, has become WTLB WCBI-TV. Scranton. Pa will change its call letters to WDAU-TV first
week in Apr WHTN-AM-FM. Huntington. W Va. is now an affiliate of the ABC Radio
Net WHTN-TV Huntington W Va. has become an affiliate of CBS Tv Net WHYN. WHYN-TV. Springfield. Mass. has appointed Harry Wheeler New
England reps WIN T. Fort Wayne will become WANE-TV effective 1 Apr WMAF Madison. Fla. is now an affiliate of the Keystone Broadcasting
System WPET Crcensboro. NC has appointed Simmons Associates natl reps WPOP. Hartford, has appointed Kcttell-Cartcr New England reps WVN). Newark. NJ. has appointed Jay Vicor & Associates as advtng agcy WYSR. Franklin Va. is now an affiliate of the Keystone Broadc
System
NEW FIRMS, NEW OFFICES (Change of address)
John S. Allen & Associates. Miami, new station consultants, has offices
at 1101 N E 79th St Bruce Fnderwood Co. NY. new marketing consultation firm, has offices
at 130 E 39th St KDAY. Santa Monica, is now located at 1441 N McCadden Place. Hy KUAM. Agana. Cuam. has opened a new office at P O Box 359. Naha,
Okinawa
Robert S Keller Chi has moved to 205 W Wacker Drive
KUAM KUAM-TV. Agana Cuam has opened a Honolulu office at
405 Bishop Bank Bldg Tex and |inx McCrary NY. are now located at 122 E 42nd St NBC Hy. has new headquarters at 3000 W Alameda Burbank. Cal Rcvlon. Inc NY will move to 666 Fifth Ave around Nov WTLB. Utica. NY. is now located at 100 Paul Bldg 209 Elizabeth St