Sponsor (Jan-Apr 1957)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

• l.l\ Intirii: ill i latin tl" advertising and broadcast field* NEW AND RENEW NEW ON RADIO NETWORKS SPONSOR AGENCY American Home Foods. NY Asco Electronics Y&R, NY Icromc O'Lcary, Boston Carter Pioducfs. NY Carter Products. NY Carter Products. NY Carter Products. NY Carter Products. NY Carter Products. NY Carter Products. NY Dixie Cup Co. Easton Bates Bates. NY NY Pa Fred Fear Easter Egg Color Co. Brooklyn Hudson Vitamin. NY Insurance Co of North America. Phila Kiplingcr Washington Agency. Wash. DC Minnesota Mining & Mfg. Detroit Norwich. NY Bates. NY Bates. NY SSCB. Bates. NY SSCB. Bates. NY SSCB Bates. NY Hicks & Crcist, NY Ted Bernstein, NY STATIONS ABC ABC CBS 201 CBS 20! CBS 201 CBS 201 NBC 158 NBC 155 NBC 179 ABC ABC PROGRAM, time, start, duration t. ■ n Dm, Part] M f 6 25-6 30 r. i 21 May • Mar Breakfast Club. Th 9:05-9:10 am; 25 Apr. Tu 9 05-9 10 *m; Pace. NY Ayer. Phila Albert Frank-Cucnther Law, NY BBDO Minneapolis Norwich Pharmacal, Olin Mathieson. NY Park & Tilford. NY Park & Tilford. NY Park & Tilford. NY R. I. Reynolds. Winston-Salem. R j Reynolds. Winston-Salem. R. j. Reynolds. Winston-Salem, Simoniz Co, Chi NC NC NC B&B. NY Van Sant. Dugdalc, Bait Mogul, NY Mogul. NY Mogul. NY Esty. NY Esty. NY Esty, NY Tatham-Laird, Chi CBS 201 NBC NBC 150 CBS 201 ABC NBC 158 C8S 201 CBS 201 CBS 201 ABC ABC CBS 201 NBC 158 Farm News: Sa 9:30-9:45 pm ; 5 mm veg; 23. 30 Mar only Gunsmoke Sa 12 30 12 55 pm, Su 6 30 6 55 pm : 5 mm 23. 24 & 30. 31 Mar only Kathy Godfrey; Sa 1:05-1:30 pm; 5 mm stg 30 Mar only Our Miss Brooks: Su 7 30-8pm; 5 mm segs. 24. 31 Mar only Monitor; parties 1 Apr; 26 wks Bandstand: M-F 10-12 n; parties; 1 Apr; 26 wks News of the World M. W Th 7 30 45 pm ; 1 Apr: 26 wks Breakfast Club; W 9 10-9 15 am; 24 Apr Breakfast Club: Tu 9:05-9:10 am, W 9 10-9 15 am; 16. 17 Apr only Robert Q Lewis. Sa 11:35-1140 am; 23 Mar, 13 wks Monitor; 4 parties F night; 29 Mar; 13 wks Tips From Changing Times; Sa 8:15-8:30 am. 9:45-10 am, 6:05-6:20 pm ; 9 Mar; 13 wks Amos V Andy Music Hall Th. F 7-7 45 pm, Sa 12:05-12:30 pm; 5 mm segs: 14 Mar; 13 wks Weekend News; Sa. Su various times; 16 Mar: 52 wks Monitor Weather: parties: 5 Oct. 6 wks Our Cal Sunday: F 12 55-1 pm ; 8 Mar; 10 wks Second Mrs. Burton Th 2 25-2:30 pm ; 7 Mar; 10 wks Wendy Warren; M 12:10-12:15 pm ; 4 Mar; 10 wks ABC Late News: M-F various times: 11 Mar Weekend News. Sa. Su various times: 16 Mar; 52 wks Herman Hickman: Tu Th Sa 7-7:05 pm; 19 Mar: 13 wks Monitor; F. Sa various times: 252 parties 29 Mar; 21 wks SPONSOR PERSONNEL CHANGES NAME FORMER AFFILIATION Harold H. Anderson C. M. Barry Philip Bcrgh Kenneth A. Bonham Elliott A. Bowles David E. Burge Albert Carroll Willard M. Croake Charles C. Davis. |f. A. O. Fisher Ralph A. Hart Vincent J Kirby William F. Laportc George H. Lesch Jack H. Mohr John F. Morlcy Michael W. O'Brien Wiley F. Patton Ray R. Screnbctz Fred Q. Swackhamcr W. Kedzic Teller L. J. Thompson Lloyd E. Yoder Pabst Brewing, n central div sis mgr Dr Pepper, nat merch mgr US Rubber, merch mgr-Lastcx American Home Products, asst to prcs vVhitehall Pharmacal, exec vp lohnson & Johnson, dir dept store & chain drug sls Tek-Hughcs div Senton & Bowles, vp & dir professional mktng div r.ibst Bewmg. area sis mgr-Wisc vlillcr Brewing, mgr international sis, military sis & nat acets 5 C Johnson & Son. household products field sis mgr Colratc-Palmolivc, vp & pres Colgate-Palmolive International Burry Biscuit Corp. NY div sis mgr Whitehall Pharmacal. pres Co:?ate-P'lmohve International, vp chg sis & advtng-UK & Europe Lcntheric. prcs Pabst Brewing, sis mgr Chi div & asst eastern regional sis mgr Sterling Brewers, asst gen sis mgr Lenthcric. asst mktng dir Ceneral Foods, asst controller-International div Lcntheric, advtng dir Pharma-Craft, vp Pharma-C'aft. sis mgr WRCV. WRCV-TV. Phila. vp & gen mgr NEW AFFILIATION 5.imc, regional sis mgr-central div Same, asst advtng mgr Same, advtng & sis promotion mgr-tcxtile div Whitehall Pharmacal. exec vp & gen mgr Same, pres Lever Bros, mgr Pcpsodcnt toothbrush linc-Pepsodcnt div Vick Chemical. vp-Mcrrcll-National Overseas Laboratories div Same, sis mgr n central div Same, gen sis mgr Same, international vp Same, exec vp Same, sis & advtng mgr American Home Products, vp Same, pres & vp Colgate-Palmolive Park & Tilford. head toiletries & dyestuffs div Same, asst to gen sis mgr Same, gen sis mgr Pirk & Tilford asso sis mgr Vick Chemical, asst to ores-International div Park & Tilford, advtng & promotion mgr S.-me. exec vp Same, vp chg sis United Vintners, a director STATION CHANGES KB^T-TV. Big Spring. Texas, has become KEDY-TV KCOV. Corvallis. Ore. has appointed Headlcy-Rced western rep in SF & LA KECC, Pittsburg, Cal, has become KATT KETV. Omaha, has appointed H-R Television natl reps KCNO. Dodge City, Kan, has appointed Venard. Rmtoul & McConnell natl reos KLAD, Klamath Falls. Ore. is now an affiliate of the Keystone Broadcasting System KLBS. Houston, has been purchased by the McLcndon Investment Corp. subject to FCC approval KLLL. Lubbock. Texas, is now affiliate of the Keystone Broadcasting Svstem KLOH. Pipestone. Minn, is now an affiliate of the Keystone Broadcasting System KORE. Eugene. Ore has appointed Headley-Recd western reps in SF & LA KSLM, Salem. Ore. has appointed Headlcy-Rced western rep in SF & LA KTVC. Ensign. Kan. will join CBS Tv Net under EMP around 15 Apr KWCB-TV. Coodland. Kan. will join CBS Tv Net under EMP around 1 luly WANE & WANE-TV. Fort Wayne, has appointed Edward Petry natl reps WCTC-AM-FM, New Brunswick, N|. has been sold to Joseph L Rosenmiller. Jr & Peter A. Bordes. subject to FCC approval WODY, Gloucester, Va. is now an affiliate of the Keystone Broadcasting System WDQN Du Quoin. Ill is now an affiliate of the Keystone Broadcasting System WDSP. Dc Funiak Springs, Fla. is now an affiliate of the Keystone Broadcasting System WCAT. Utica, NY, has become WTLB WCBI-TV. Scranton. Pa will change its call letters to WDAU-TV first week in Apr WHTN-AM-FM. Huntington. W Va. is now an affiliate of the ABC Radio Net WHTN-TV Huntington W Va. has become an affiliate of CBS Tv Net WHYN. WHYN-TV. Springfield. Mass. has appointed Harry Wheeler New England reps WIN T. Fort Wayne will become WANE-TV effective 1 Apr WMAF Madison. Fla. is now an affiliate of the Keystone Broadcasting System WPET Crcensboro. NC has appointed Simmons Associates natl reps WPOP. Hartford, has appointed Kcttell-Cartcr New England reps WVN). Newark. NJ. has appointed Jay Vicor & Associates as advtng agcy WYSR. Franklin Va. is now an affiliate of the Keystone Broadc System NEW FIRMS, NEW OFFICES (Change of address) John S. Allen & Associates. Miami, new station consultants, has offices at 1101 N E 79th St Bruce Fnderwood Co. NY. new marketing consultation firm, has offices at 130 E 39th St KDAY. Santa Monica, is now located at 1441 N McCadden Place. Hy KUAM. Agana. Cuam. has opened a new office at P O Box 359. Naha, Okinawa Robert S Keller Chi has moved to 205 W Wacker Drive KUAM KUAM-TV. Agana Cuam has opened a Honolulu office at 405 Bishop Bank Bldg Tex and |inx McCrary NY. are now located at 122 E 42nd St NBC Hy. has new headquarters at 3000 W Alameda Burbank. Cal Rcvlon. Inc NY will move to 666 Fifth Ave around Nov WTLB. Utica. NY. is now located at 100 Paul Bldg 209 Elizabeth St