Sponsor (Jan-Apr 1957)

Record Details:

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The kids have left for school . • Now what st will she listen t All-new surveys show again: When the youngsters are away . . . Kansas City radios stay ♦ . . with WHB Let's look between 9 a.m. and 4 p.m. Monday through Friday — and see what happens to Kansas City radio listening when "all those teen-agers" are at school. WHB continues its domination! According to every major survey, everyone of the 140 quarter hours from 9 to 4 belongs overwhelmingly to WHB. This, mind you, when there are no teen-agers available. Xo wonder WI1B carries regular schedules for virtually every major Kansas City food chain — including A & P, Milgram's, Thriftway, A & G. Wolferman's and Kroger. Let the Blair man tell yon WHB's dramatic 0 to 1 story. Or, talk to General Manager George W. Armstrong. And while you're at it, get the ichole day and night picture! WHB 10,0" . 710 kc. KANSAS CITY WHB— FIRST 140 OUT OF 140 1/4 HOURS BETWEEN 9 and 4! AREA NIELSEN. WHB in first place 140 out of 140 quarter-hours. HOOPER. WHB in first place Tin out of 140 quarter-hours. PULSE. Will) in first place 140 out i r-hours. WHB's share oi en Total Si tion Audience: 16 TODD STORZ, President WDGY Minneapolis-St. Paul WHB Kansas City KOWH Omaha WTIX New Orleans Represented by John Blair & Co Represented by Adam Young Inc. 1957 BUYERS' GUIDE 41